SDF Group explained

SDF Group
Type:Public company
Industry:Agricultural machinery
Hq Location:Treviglio (Bergamo)
Hq Location Country:Italy
Areas Served:-->
Key People:Vittorio Carozza – ChairmanLodovico Bussolati – CEO
Products:Tractors
Combine harvesters
Diesel engines
Brands:SAME
Deutz-Fahr
Lamborghini Trattori
Hürlimann
Grégoire
VitiBot
Revenue:€ 1,803 millions
Revenue Year:2022
Owners:-->
Num Employees:4,462
Num Employees Year:2022

SDF Group is an Italian agricultural machinery manufacturer founded in 1927 and with its headquarters in Treviglio (Bergamo), Italy. SDF is one of the world's leading manufacturers of tractors, combine harvesters, and diesel engines. The group's products are commercialized under the brand names SAME, Deutz-Fahr, Lamborghini Trattori, Hürlimann, Grégoire and VitiBot. The tractors produced by the group cover a power range from 25 to 440 HP, while its combine harvesters cover a range of powers up to 395 HP.

History of the group

The history of the group dates back to 1927, with the creation of one of the first tractor powered by a diesel engine by brother Francesco and Eugenio Cassani. In 1942 the foundation of the company SAME (Società Accomandita Motori Endotermici) in Treviglio (Bergamo) crowned the company's founders' dream. After buying Lamborghini Trattori S.p.A. in 1973 from its founder Ferruccio Lamborghini, SAME embarked on a strategy of growth through acquisitions. With its acquisition of Hürlimann in 1979, the company changed its name to SAME-Lamborghini-Hürlimann (S-L-H).[1]

In 1995, the group acquired Deutz-Fahr from the German group KHD, changing name definitively to SAME Deutz-Fahr (SDF).

SAME Deutz-Fahr India was founded in 1996.From 2003 to 2012, SDF was a shareholder in the German group Deutz AG In 2003, the group acquired 10% of the Finland based company Sampo-Rosenlew, which specialised in the production of components and 4 and 5 straw walker combine harvesters. This shareholding was subsequently sold.

In 2005, following its acquisition of the Croatia based company Ðuro Ðaković, the group founded the company Deutz-Fahr Combines, through which it now produces Deutz-Fahr branded components and combine harvesters.

In 2008, the SAME Deutz-Fahr Historical Archives and Museum was established at the group's main headquarters in Treviglio.

In 2011, the group acquired Grégoire A/S, a company which specialised in equipment for wine farming, olive oil farming, pruning and for the treatment and harvesting of grapes and olives. Also in 2011, SDF initiated a joint venture in China with Shandong Changlin Machinery.

In 2014, the company SAME Deutz-Fahr Traktör Sanayi ve Ticaret A.Ş. was founded in Istanbul, Turkey[2] and the company Agricoltural Equipment in China is acquired and in 2016 SDF acquires the majority of the Chinese business.

In 2022, SDF acquires VitiBot, French leader in the production of autonomous and electric robots for vineyards.

Global operations

SDF has 9 production sites, 12 commercial branches, 1 joint venture in China, 155 importers, over 3,100 dealers, and 4,400 employees.

SDF's farm equipment, machinery, and logistics research and development is funded by a €50 million European Investment Bank loan secured by the European Fund for Strategic Investments. The initiative is part of Horizon 2020 and is in accordance with the Paris Agreement's objectives.[3] [4] A senior engineer at the European Investment Bank, Matteo Fusari, who worked on the project, says, "We expect this project to have quite a good environmental impact." “It allows for vehicle automation and monitoring from a distance. These innovations will increase the efficiency of bioeconomy supply chains, in addition to reducing fuel consumption and CO2 emissions.”[3] [4]

Production plants

Awards

Tractors produced by the SDF group have earned numerous awards and accolades over the years. These include:

YearProductsAwardCountry
2013Deutz-Fahr 7250 TTV AgrotronRed Dot Product Design Award[5] Germany
2013Deutz-Fahr 7250 TTV AgrotronTractor of the year and Golden Tractor for the Design[6] Italy
2014Deutz-Fahr 7250 TTV AgrotronCompasso d'Oro[7] Italy
2014Lamborghini NitroRed Dot Product Design Award[8] Germany
2014Lamborghini Nitro 130 VRTGolden Tractor for the Design[9] Germany
2015Deutz-Fahr Driver Extended Eyes Agritechnica Innovation AwardGermany
2016SAME Frutteto ActiveDriveTractor of the Year: best of specialisedGermany
2016Deutz-Fahr Serie 6 CshiftMaschine des JahresGermany
2017Deutz-Fahr 6215 RCshiftTractor of the Year: Best DesignItaly
2017SAME Frutteto ActiveDriveMachine of the Year 2017France
2019Deutz-Fahr Agrolux 55 4WDIndian Tractor of the Year 2019 - Best 4WD tractor of the YearIndia
2019Deutz-Fahr Agrolux Profiline 80Indian Tractor of the Year 2019 - Best tractor above 60HPIndia
2019Deutz-Fahr Agromaxx 4060E Farm Power Awards 2019 - Latest Innovation of the YearIndia
2020Deutz-Fahr Agromaxx 4050E Farm Power Awards 2020 - Best Tractor of the Year 41-50HPIndia

Brands

External links

Notes and References

  1. SAME, company history http://www.cultureimpresa.it/10-2013/italian/primo02.html
  2. SAME company history and acquisitions, from official website http://www.samedeutz-fahr.com/it/azienda/storia
  3. Web site: What is Agriculture 4.0? From AI to IoT, Italy brings you the tractor of the future. 2021-04-20. European Investment Bank. en.
  4. Web site: petroaa. 2013-10-22. Climate Action, Environment, Resource Efficiency and Raw Materials. 2021-04-20. Horizon 2020 - European Commission. en.
  5. Web site: Red Dot Design Award.
  6. Web site: Tractor of the Year_Winner 2013 . 2015-03-10 . dead . https://web.archive.org/web/20150307030626/http://www.tractoroftheyear.com/2013_Winner_toty.html . 7 March 2015 . dmy-all .
  7. Web site: ADI - Associazione per il Disegno Industriale.
  8. Web site: Lamborghini Nitro - Vehicles - Other - Red Dot 21 – global design directory. dead . https://web.archive.org/web/20140801200356/http://www.red-dot-21.com/products/lamborghini-nitro-agricultural-tractor-21257 . 1 August 2014 .
  9. Web site: Tractor of the Year_Winner GTD 2014 . 2015-03-10 . dead . https://web.archive.org/web/20150306172935/http://www.tractoroftheyear.com/2014_Winner_gtd.html . 6 March 2015 . dmy-all .