Sam Goi Explained

Sam Goi Seng Hui
Birth Date:	26 April 1949
Birth Place:	Fuqing, Fujian province, China
Alma Mater:	Dunman High School
Known For:	Investor of Teh Yi Jia, "Singapore's Popiah King"

Sam Goi Seng Hui (; Born 26 April 1949) is a Singaporean businessman who is also known as Singapore's "Popiah King". He is the chairman of Tee Yih Jia, a food manufacturing company, well known for selling spring roll pastry, or locally known as "popiah" (Chinese: 薄饼) skins,^{[1] [2]}

In 2008, he was the largest single shareholder in Super Coffeemix.^[3] In 2014, he won the 2013 Businessman of the Year award at the Singapore Business Awards which were organised by local financial newspaper, The Business Times, and DHL Express.^[4]

Goi has four children. His youngest son, Ben Goi, was chief operating officer of Tee Yih Jia until his death in 2019 from a stroke.

Notes and References

1. Web site: Goi Seng Hui. National Library Board, Singapore. Eresources.nlb.gov.sg. December 7, 2014.
2. Web site: Woo. Jacqueline. Popiah King turns emotional at Singapore Business Awards. ST Jobs. STJobs. 8 June 2015.
3. Web site: Newspaper Article - This local 'king' is going places. Eresources.nlb.gov.sg. December 7, 2014.
4. Web site: migration. 2014-04-03. "Popiah King" Sam Goi wins 2013 Businessman of the Year award. 2021-08-12. The Straits Times. en.