Salvatore Aranzulla Explained

Salvatore Aranzulla (born 24 February 1990) is an Italian blogger and entrepreneur.[1] He is a well-known popularizer and author of problem solving tutorials for information technology (especially software) by the general Italian public.[2] [3] [4] [5] [6]

Early life and education

Born in Mirabella Imbaccari,[7] [8] a Sicilian hamlet,[9] [10] by parents Giovanni and Maria in a family of four children; his three brothers are Giuseppe, Davide, and Elia.[4] [11] His father was a nurse in Caltagirone hospital and the mother a housekeeper.[4] [12] He attended the scientific high school in Piazza Armerina.[13]

In 2008, he moved to Milan to study at Bocconi University,[14] [2] [15] where he graduated in 2015.[11]

When he was 12, he started reading through the net and soon he began looking after a newsletter[16] and a blog[1] [15] where he published practical advice on solving computer problems,[17] [18] thus becoming the youngest popularizer in Italy.[9] As a teenager, he was also active as a bug hunter for some major websites and web browsers.[19] [16] [20]

Popularization activities

Website

His blog had about 300,000 monthly readers between 2007 and 2008. When Aranzulla needed money to go to the university, he started using Google Ads.[5] [21]

In 2016 the readers became 9 million every month, with 20 million page views, and about daily in 2015[22] and 2018[23] [15] thanks to an accurate use of SEO.[12] [10] [24]

In 2018 the website ranked in the top 30 in Italy[4] [14] (first in the general field of "Information Technology"[1] [18] and with a 40% quota of the "computer news" sector[17]) and in March 2019, it ranked 57th in Italy.[25]

The company, whose sole shareholder is Aranzulla himself, is located in Milan[11] and closed 2014 with a turnover of one million euros,[26] then 1,6 million euros in 2016.[17] In 2017 the annual turnover was two million[2] [14] [27] and in 2019 three million euros.[28] By 2018 the company has a staff of eight people.[5]

The articles are written by 10 ghostwriters from various parts of Italy, such as Campania, Calabria, Lombardy, Tuscany.[29]

Other editorial activities

He also wrote the technology column on the web portal Virgilio.it from 2008 to 2015.[30] In 2016 he started a cooperation with the national newspaper Il Messaggero.[30]

Italian Wikipedia's article deletion

In 2016 his article on the Italian Wikipedia was deleted because he was not considered sufficiently relevant. He replied by calling Italian Wikipedia users who proposed his deletion "low-class competitors and sore losers".[31] The page was previously deleted 12 times over a period of 10 days in 2006, because it kept being rewritten probably by himself or close acquaintances.[32]

The debate about the deletion was also publicized on Italian periodics Il Gazzettino, Il Foglio and La Stampa where the deletion was described critically.[33] [34] [12] [6] It was also noted that the deletion was originally requested by a person who owns a website with similar content to the one of Aranzulla.[6]

The issue of deleting the page on Aranzulla was also dealt with during the Report television show.[35] [36]

Awards and honours

In 2018 the website obtained a special recognition for best website by the comune of Perugia at the 2018 Macchianera awards in Perugia[37]

In February 2019, he received the Candelora d'Oro from the comune of Catania.[38] [39] [40] [41]

In popular culture

In 2017 he had a cameo in the music video of the song In the town of Gabry Ponte and Sergio Sylvestre.[42] In 2018 he dubbed a pop-up in the Italian version of Ralph Breaks the Internet.[43] and he was also the Italian poster person for the Netflix television series Black Mirror.[8] [17] [44]

In 2017 he was the protagonist of an episode of the Mediaset program, broadcast from Singapore and hosted by Pio and Amedeo.[45]

Bibliography

External links

Notes and References

  1. Salvatore Aranzulla: "Risolvere problemi è il mio mestiere". Trabucchi. Marco. Vanity Fair. 13 August 2019. 20 February 2018. it.
  2. News: Salvatore Aranzulla: il mr Wolf di Internet. it. Baroni. Nicola. 29 April 2018. Il Giorno. 28 December 2019.
  3. News: Aranzulla, il maestro Manzi dell'hi-tech: "Ecco come rendo l'informatica comprensibile a tutti". Il Messaggero. 21 November 2016. Andrea Andrei. it.
  4. News: La Repubblica. Salvatore Aranzulla "Così ho fatto del mio nome un brand di successo". 11 March 2018 . 13 August 2019. it. Sortino. Vassily.
  5. Italian. Linus. . Salvatore Aranzulla: "A 12 anni ho aperto il sito, A 18 facevo il doppio di mio padre . . 28 February 2018 . 13 August 2019.
  6. News: Come rimuovere la pagina di Aranzulla da Wikipedia e fare rumore per niente . it . La Stampa. Francesco. Zaffarano. 12 June 2016. 13 August 2019. 2019-12-17. https://web.archive.org/web/20191217201559/https://www.lastampa.it/tecnologia/news/2016/06/12/news/come-rimuovere-la-pagina-di-aranzulla-da-wikipedia-e-fare-rumore-per-niente-1.34986206. dead.
  7. News: Biografia: Salvatore Aranzulla . 26 June 2020. it . biografieonline.it.
  8. News: Salvatore Aranzulla, esce il libro sul suo "metodo" che spiega tutto di computer, telefonia e internet . Marco . Vallarino . 16 March 2019. 27 February 2018. it . Libero.
  9. Book: Personal Branding: L'arte di promuovere e vendere se stessi online. Luigi . Centenaro . Tommaso . Sorchiotti. 18 January 2012 . 16 March 2019. it. 125. Hoepli. 9788820349431.
  10. News: Il nerd che ha costruito un impero risolvendo (gratis) i dubbi del web . . 6 March 2018 . Bruno . Ruffilli. it.
  11. News: Fatturo 1 milione di euro offrendo consigli sul Web. it . 16 March 2019. Il Giornale. Stefano . Lorenzetto. 11 January 2015 . and News: tipi italiani- Salvatore Aranzulla. Stefano. Lorenzetto. 11 January 2015. Il Giornale. 23 August 2019. it. 21.
  12. News: Aranzuckerberg. 8 August 2016. Il Foglio. Luciano. Capone. 13 August 2019.
  13. La 7. Cognome&Nome - Salvatore Aranzulla: chi è e cosa fa. Television production. 16 August 2019. Italian.
  14. News: Salvatore Aranzulla, il mago di internet e la sua passione per la Madonnina. it. Pardini. Lorenzo. 9 December 2018. Il Giorno.
  15. Salvatore Aranzulla. Come diventare imprenditori di successo sul web. it. Focus. 30 June 2018. 13 August 2019.
  16. Aranzulla: come ti inganno il browser. Punto Informatico. 7 July 2005. 18 August 2019. it.
  17. News: Daniel. Settembre . Come si diventa Salvatore Aranzulla. 8 March 2019. . 9 January 2018. it.
  18. Come funziona il Metodo Aranzulla per guadagnare su internet. Spagnuolo. Eugenio. Panorama. 19 August 2019. 9 March 2018. it.
  19. Luca . Tremolada. Problemi dell'informazione . Alla ricerca dell'innovazione smarrita. Botteghe e grandi fabbriche sulla frontiera digitale . 2011. XXXVI. 1. 88–94 . 10.1445/34933 . 13 August 2019. Italian.
  20. PI cura un bug di sicurezza. Punto Informatico. 20 May 2005. 18 August 2019. it.
  21. Tiziana . Tripepi. Io sviluppo i contenuti, Google mi vende la pubblicità. Italian . . 19 June 2019. 14 August 2019 .
  22. News: Alla scoperta del metodo Aranzulla: niente paroloni, molti bigné perfetti . 18 February 2015. . Irene . Soave. it.
  23. News: Il consiglio definitivo di Aranzulla: "Imparate a disconnettervi, e disabilitate le notifiche". 16 March 2019. it.
  24. Book: Frullanti, Marco "Frullo" . https://books.google.com/books?id=blmNCwAAQBAJ&q=%22salvatore+aranzulla%22&pg=PT55 . Facebook killed the Internet Star . Bonus Stage. Salvatore Aranzulla: il boss finale di internet?. it . Nativi Digitali Edizioni . 2016 . 9788898754540.
  25. News: aranzulla.it Traffic Statistics . 16 March 2019. Alexa Internet.
  26. News: Perché il mitico Salvatore Aranzulla è stato cancellato da Wikipedia . 11 March 2019. it . bergamopost.it . June 26, 2016.
  27. Lechi. Isabella. 26 February 2018. Salvatore Aranzulla ovvero il genio dell'informatica che risolve tutti i nostri dubbi. Elle (Italian edition). Italian. 20 August 2019.
  28. News: Salvatore Aranzulla: "Sono Mister Web, risolvo problemi" . Giorgio . Caccamo. 19 May 2019. 13 August 2019. Italian. quotidiano.net.
  29. Web site: Silvestre. Marta. 20 January 2018. Aranzulla, a Mirabella Imbaccari solo la residenza. "Non trovo un solo motivo per tornare a vivere qui". 1 December 2020. MeridioNews. it.
  30. Web site: La biografia di Aranzulla Salvatore . 11 March 2019. it.
  31. News: Salvatore Aranzulla cancellato da Wikipedia. E lui replica: "Rosiconi". 14 July 2019. it. Corriere della Sera. Raffaella. Cagnazzo. 11 June 2016.
  32. Perché Salvatore Aranzulla è stato cancellato da Wikipedia. 7 August 2019. it. VICE Italia. Federico. Nejrotti. 9 June 2016.
  33. News: Salvatore Aranzulla cancellato da Wikipedia. TgCom24. 11 June 2016. 20 August 2019. Italian.
  34. News: Salvatore Aranzulla cancellato da Wikipedia: considerato non enciclopedico . Andrei . Andrea . 12 June 2016. 13 August 2019. Il Gazzettino.
  35. https://z-upload.facebook.com/ReportRai3/posts/5933107503395013 Report - Perché la pagina di Salvatore Aranzulla è stata cancellata da Wikipedia?
  36. https://www.raiplay.it/video/2023/01/La-community---Report-16012023-cace7304-6cf3-4236-a8ad-36c1c5b2b1c3.html Report 16-01-2023
  37. News: La Repubblica. Repubblica.it miglior sito di news italiano ai Macchianera Awards 2018 . 11 November 2018. 13 August 2019. it.
  38. News: Sant'Agata, la candelora d'oro 2019 al talento catanese Salvatore Aranzulla. 24 January 2019. La Sicilia. 13 August 2019. Italian.
  39. News: 2 February 2019. 13 August 2019 . Italian . Salvatore Aranzulla: "Sto per ricevere la Candelora, che emozione!". La Sicilia. Cannone. Pierangela.
  40. News: Aranzulla, il "genio italiano del web", premiato con la Candelora d'Oro 2019. 14 August 2019. it. Travisi. Paolo. 4 February 2019. Leggo.
  41. News: Sant'Agata: al via i festeggiamenti in attesa dell'abbraccio alla città. video. TGR Sicilia. 23 August 2019. 3 February 2019.
  42. Gabry Ponte e Sergio Sylvestre: "In The Town", il video. TV Sorrisi e Canzoni. 23 October 2017 . 19 August 2019. Italian.
  43. Salvatore Aranzulla racconta il suo doppiaggio in Ralph spacca Internet . Wired Italia. 21 December 2018. Alessio . Caprodossi. 13 March 2019. Italian.
  44. News: Netflix, Salvatore Aranzulla nello spot di Black Mirror. Ignazzi. Costanza. November 3, 2016. 13 August 2019. Il Gazzettino.
  45. Web site: Dalla teoria alla pratica. mediaset.it. it. 24 April 2017. 15 October 2020.

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