SaltWorks, Inc. explained

SaltWorks
Industry:Gourmet salts
Founded:2001
Location Country:USA
Location City:Woodinville, WA
Area Served:Worldwide
Key People:Mark Zoske, CEO & Founder

SaltWorks, Inc. is an American company that imports, manufactures and supplies gourmet and artisanal sea salt.[1] [2] [3] SaltWorks is the largest gourmet salt company in the world. Headquartered in Woodinville, Washington, United States, the company sells gourmet and artisanal sea salts and bath salts for retail and wholesale use.[4] [5] SaltWorks was co-founded by CEO Mark Zoske and Naomi Novotny in 2001.[1] [2]

The company sells gourmet specialty salts under the Artisan brand and all-natural flavored salts under the Fusion brand.[6]

History

SaltWorks was founded in 2001 in Redmond, Washington by husband-wife team Mark Zoske and Naomi Novotny.[1] [7] Zoske previously designed water skis and wakeboards and Novotny worked in business development for a software company.[5] The company was founded as an Internet-based business that sold gourmet salts.[1] [8] The couple initially financed the company with $1500 in credit cards.[2] [7] The company originally focused on individual consumers,[8] but expanded to sell to grocers in the US and Canada, food manufacturers and specialty retailers.[2]

In January 2006, SaltWorks launched its own gourmet brand, Artisan Salt Company.[2] [6] In November 2006, Saltworks moved from its original facility based in Redmond, Washington to a larger facility in Woodinville, Washington.[5] The Woodinville headquarters holds the company's offices, and manufacturing and packaging facilities.[5] SaltWorks later moved to a larger 100,000 square-foot facility in December 2011.[9] [10]

In 2014, Zoske received the EY Entrepreneur Of The Year 2014 Pacific Northwest Award.[11] As of 2015, the company has been included on Inc. Magazines list of fastest growing companies consecutively since 2007.[12] SaltWorks' Seattle area salt processing facility received the Safe Quality Foods (SQF) Level 2 certification from NSF International in 2016. The certification ensures that food manufacturers abide by FDA guidelines and the Food Safety Modernization Act.[13]

Product

The company sells over 110 varieties of salts,[14] including pink Himalayan salt, smoked salts, black and white truffle salts, Fleur de sel, kosher salt and more.[15] The salts are imported from 14 countries, including Brazil, France and Italy. The company sells retail, bulk and wholesale volumes ranging from 5 ounces to 40,000 pounds.[2] SaltWorks uses a combination of sifters, aspirators, and rare-earth magnets to detect and filter unwanted materials from its salt.[1] SaltWorks fabricates most of its processing equipment on-site.[1] The company does not use anti-caking agents or artificial flavors.[1] All SaltWorks salts are certified kosher.[16]

In addition to selling culinary salt under SaltWorks' own brands, the company sells its products wholesale to food manufacturers.[2] The company also sells its salt as a private label brand to grocers and specialty retailers.[1] The company also sells bath and spa salts including Dead Sea and Epsom bath salts.[2]

Notes and References

  1. News: Woodinville's SaltWorks fine-tunes the salt we crave . The Seattle Times . April 9, 2014.
  2. Web site: Naomi Novotny and Mark Zoske, SaltWorks' founders, have cooked a spicy tale . Pudget Sound Business Journal . April 9, 2014.
  3. The Salts Of The Seas . Bloomberg Businessweek . April 9, 2014.
  4. Forget Morton's Salt . https://web.archive.org/web/20070916050747/http://www.time.com/time/magazine/article/0,9171,1661694,00.html . dead . September 16, 2007 . TIME . April 9, 2014.
  5. News: Wolfe, Anna . February 2007 . SaltWorks Triples Headquarters . Gourmet News . 18.
  6. News: 425 Magazine . 425 Magazine. Winter 2007.
  7. Mineral Miracle . Entrepreneur . April 9, 2014.
  8. News: Lyons, Zachary D. . April 2007 . Salty Obsession . Seattle Business Monthly.
  9. News: Woodinville's SaltWorks fine-tunes the salt we crave. July 27, 2012. The Seattle Times. July 22, 2016.
  10. Web site: We Have Moved!. January 10, 2012. SaltWorks. July 22, 2016.
  11. Web site: SaltWorks CEO Receives Accolade . Gourmet News . 11 July 2014 . 18 September 2014.
  12. SaltWorks. Inc. Magazine . 2015. May 25, 2016.
  13. Web site: SaltWorks Granted SQF Level 2 Certification by NSF International. Nutritional Outlook. Michael . Crane . March 25, 2016 . May 25, 2016.
  14. Web site: SaltWorks Is at the Top of the Gourmet Trade . Julia Anderson . Seattle Business . August 2014 . 18 September 2014.
  15. News: The Business of Salt. Megan Hill. 2016. Willows Lodge Magazine. 3. 20–25 . Hawthrone Publications. May 25, 2016.
  16. Web site: Foods in Focus: A New Look at Artisanal Salts . Specialty Foods . May 25, 2016.