The Salon du Chocolat (Literally, Salon of Chocolate in French, but more loosely translated Paris Chocolate Show)[1] is a yearly trade fair for the international chocolate industry.
Begun in 1994, the event is supported by the French Ministry of Foreign Affairs.[2] It has previously been held in Paris, New York, Tokyo, and Moscow. It was held in Beijing in 2009 and Shanghai in 2010, reflecting the industry's interest in promoting China as a new consumer of chocolate.[2]