Sale (chain store) explained

Sale
Former Name:S-ale
Type:Subsidiary
Industry:Retail
Foundation:
    Location Country:Finland
    Locations:300
    Num Locations Year:2024
    Products:Groceries
    Owner:S Group
    Homepage:Sale

    Sale (in Finnish ˈsɑle/) is a grocery shop chain in Finland, owned by the S Group. The chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains.[1] Initially, the chain was called S-ale.[2] Before that, Sales replaced the former small S-stores that were not part of any chain.[3] As of 2024, the chain has 300 stores in Finland.[4]

    Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like Jyväskylä and Kuopio.[4] The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. In the Helsinki metropolitan area, the S Group uses the brand Alepa for similar stores.

    External links

    Notes and References

    1. Web site: Sale-myymäläketju 20-vuotias. SSO:ssa Suomen ensimmäinen Sale. Suur-Seudun Osuuskauppa. February 8, 2020. fi.
    2. Web site: Alejen aika. https://web.archive.org/web/20070927201139/https://www.kotus.fi/index.phtml?s=1134. dead. September 27, 2007. 2001. Kotimaisten kielten keskus. Internet Archive. February 8, 2020. fi.
    3. Book: Rossi, Leena. Sata vuotta yhteistä matkaa. TOK 1901–2001. 2001. 287. TOK-yhtymä.
    4. Web site: Sale-myymälät. S Kaupat. May 25, 2024. fi.