Saga Radio Group Explained

The Saga Radio Group was a British radio network owned and operated by Saga Services Ltd, and aimed at an audience aged 50 and over. The first Saga station was launched in the West Midlands on 16 October 2001 and was subsequently followed by two others based in the East Midlands and Glasgow. The network won a fourth licence for the north east in 2006, but was sold in December of that year to Guardian Media Group,[1] which decided to re-launch Saga along with its Smooth FM stations as Smooth Radio.[2] All Saga stations were closed on Friday 23 March 2007, and Smooth Radio was launched the following Monday.

Stations in the Saga network;

Notes and References

  1. News: 2006-12-18 . Guardian Media Group acquires Saga Radio . 2024-04-22 . The Guardian . en-GB . 0261-3077.
  2. Web site: SAGA 106.6fm TO BE RE-NAMED AS SMOOTH RADIO. 8 February 2007.
  3. https://www.theguardian.com/media/2003/nov/06/radio.commercialradio2 Saga swoops Glasgow FM licence