Saffron Road Explained

Saffron Road Food
Parent:American Halal Company
Hq Location:Stamford, Connecticut
Type:Private
Industry:Food production and distribution
Areas Served:United States
Num Employees:28[1]
Key People:Adnan Durrani (founder)

Saffron Road is an American food brand.[2] It is a subsidiary of American Halal Company, Inc.[3] Saffron Road manufactures clean-label frozen foods, meal pouches, simmer sauces, family sized meals, and healthy snacks that are halal certified, all of which are made with ingredients from global cuisines.[4] [5] Saffron Road products are sold through 25,000 retail locations[6] across the nation such as Whole Foods Market, Kroger, Safeway Inc., Giant Food Stores,[7] Publix, Sprouts Farmers Market[8] and H-E-B and Walmart, where it is the top natural protein-based entree.[9] [10]

History

In 2009,[11] Adnan Durrani founded American Halal Company in Stamford, Connecticut.[5] The American Halal company sells halal certified food products under the brand Saffron Road Foods.[7] The name "Saffron Road" was inspired by Yo-Yo Ma's Silk Road project.[12] In July 2010, Saffron Road was launched through Whole Foods.[13] Its products are halal certified, antibiotic free, gluten free, and non-gmo project verified.[14] Some products, like their simmer sauces, are also vegan. Ingredients come from family owned, sustainable farms.[15] In August 2015, American Halal acquired Mediterranean Snack Foods, a lentil snack food manufacturer, which was added to the Saffron Road line.[16]

By 2014, Saffron Road produced fifty different products.[17] Product lines include frozen entrees, appetizers and desserts, chicken nuggets and tenders, skillet sauces and broths,[15] [18] and snacks such as Crunchy Chickpeas, BeanStalks[19] and ChickBean Crisps.[20] Before Saffron Road, CEO Adnan Durrani was a principal equity partner and director at Stonyfield Farm (now Groupe Danone) and founder of Vermont Pure Spring water.[21]

Recognition

Saffron Road was ranked number 642 on the Inc. 5000 list in 2015, number 703 in 2016, and 4800 in 2019.[22] It ranked third in natural frozen food sales in the United States by 2014.[23]

Notes and References

  1. Web site: Saffron Road founder talks succeeding with Walmart. Dawn Reiss. May 24, 2021. New Hope Network.
  2. News: How to Succeed in Socially Responsible Business . The Wall Street Journal . 9 September 2014 . 21 July 2021.
  3. Web site: Top 10 Plant-Based Food Trends for 2021. The Healthy . 16 December 2020 . 21 June 2021.
  4. Web site: 20 Healthiest Sauces and Condiments to Keep in Your Pantry . Good Housekeeping . 30 June 2020 . 21 June 2021.
  5. Web site: Muslim businessman finds challenges, graciousness in Stamford. Liz Skalka. February 13, 2017. Stamford Advocate.
  6. Web site: Nightly Business Report – February 1, 2017. February 1, 2017. NBR.
  7. Web site: How Halal Food Became a $20 Billion Hit in America. Jeff Green, Craig Giammona. September 14, 2016. Bloomberg.
  8. Web site: Frozen food 2.0: Saffron Road notches up triple-digit growth as shoppers seek flavor, authenticity, and 'clean food'. Elaine Watson. March 26, 2014. Food Navigator.
  9. Web site: Ignoring naysayers, CPG trendspotter forges path down the Saffron Road. Food Navigator . 21 June 2021.
  10. Web site: Saffron Road: 'The most successful natural food brands are built in mainstream supermarket retailers'. Elaine Watson. October 3, 2012. Food Innovation.
  11. Web site: From Bloggers' Wrath to Foodies' Delight: Saffron Road. Patrick Clark. April 22, 2013. Bloomberg.
  12. Web site: A Muslim Entrepreneur Follows a Kosher Model to Mainstream Success. Samuel G. Freedman. June 13, 2014. The New York Times.
  13. Web site: Saffron Road Goes Above and Beyond Organic. Emma Janzen. April 2015. Profile Magazine.
  14. Web site: The 10 Best Vegan Simmer Sauce Brands . Veg Out . 22 July 2021.
  15. Saffron Road. Profile Magazine. April 2015.
  16. Web site: American Halal Buys Mediterranean Snack Foods. August 24, 2015. Specialty Food Association.
  17. Web site: Muslim Business Entrepreneurs and the American Economy. Michael Wolfe. March 28, 2016. Huffington Post.
  18. Web site: Q&A: Saffron Road on the fast track. February 2, 2015. Monica Watrous. Food Business News.
  19. Web site: Halal specialist's chickpea snacks hold health appeal. Kacey Culliney. June 18, 2012. Bakery and Snacks.
  20. Web site: Saffron Road To Reveal New Look at Summer Fancy Food Show. Natalie Taylor. June 20, 2017. Grocery Headquarters.
  21. Web site: Bringing a Muslim Culinary Tradition Mainstream . Inc. magazine . 21 June 2021.
  22. Web site: Saffron Road Foods. Inc..
  23. Web site: Introducing Your Next Healthy Food Trend: Halal And Kosher. July 15, 2014. Fast Company.

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