Sony SAB explained
Sony SAB is an Indian Hindi-language general entertainment pay television channel owned by Culver Max Entertainment.[1] [2] The channel was launched on 23 April 1999, the channel was formerly known as SAB TV.
History
Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3] [4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel.[6] In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.[7]
The high-definition feed of the channel was launched on 5 September 2016.[8]
Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running show.[9]
Programming
See main article: List of programmes broadcast by Sony SAB.
Notes and References
- Web site: Will Sony SAB's rebranding efforts pay off? - The Financial Express. 29 July 2019. www.financialexpress.com. 4 August 2019. 4 August 2019. https://web.archive.org/web/20190804073406/https://www.financialexpress.com/industry/identity-crisis-gec-or-comedy-whats-sony-sabs-forte/1658958/. live.
- Web site: July 20, 2023 . Watch Sony SAB HD Live at SonyLiv. .
- News: Adhikaris sell SAB TV brand to Sony for $13 m. 14 March 2005. The Financial Express (India). 21 August 2017. 21 August 2017. https://web.archive.org/web/20170821084904/http://www.financialexpress.com/archive/adhikaris-sell-sab-tv-brand-to-sony-for-13-m/128751/. live.
- Web site: Smart Buy: Making of the Sony-Sab deal. indiantelevision.com Team. 11 May 2005. Indiantelevision Dot Com. 21 August 2017. 9 April 2018. https://web.archive.org/web/20180409055909/http://www.indiantelevision.com/special/y2k5/Sab_sony.htm. live.
- Web site: SAB TV shifts from pure comedy to general entertainment. 28 October 2005. 14 January 2018. 14 January 2018. https://web.archive.org/web/20180114183933/http://www.afaqs.com/news/story/13074_SAB-TV-shifts-from-pure-comedy-to-general-entertainment. live.
- Web site: SAB TV reinvents itself. 27 June 2008. Hindustan Times. 8 December 2022. 7 May 2018. https://web.archive.org/web/20180507153811/https://www.hindustantimes.com/tv/sab-tv-reinvents-itself/story-slZOfgA8NdOJ4VtAlg0fyL.html. live.
- News: SAB to reposition itself as family-oriented comedy channel. 30 August 2008. Meera. Mohanty. 17 October 2018. 19 October 2021. https://web.archive.org/web/20211019033124/https://www.thehindubusinessline.com/todays-paper/tp-marketing/SAB-to-reposition-itself-as-family-oriented-comedy-channel/article20140912.ece. live.
- Web site: SAB HD to launch on 5 September . TelevisionPost.com . 2017-07-24 . https://web.archive.org/web/20160902145339/http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ . 2 September 2016 . dead . dmy-all .
- Web site: Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning. Mumbai Mirror. 7 May 2020. 20 September 2020. https://web.archive.org/web/20200920074103/https://mumbaimirror.indiatimes.com/entertainment/tv/taarak-mehta-ka-ooltah-chashmah-its-been-10-years-2500-episodes-but-tapu-sena-gokuldham-members-feel-like-its-just-the-beginning/articleshow/64792993.cms. live.
