SWRV explained

SWRV
Owner:Music Choice

SWRV (pronounced 'swerve') was an American music video television channel from Music Choice that launched on February 10, 2010. SWRV relaunched as Music Choice Play on October 15, 2013.[1]

Notes and References

  1. Web site: Music Choice Rebrands SWRV TV Into Music Choice Play. PRWeb.com. October 14, 2013. November 10, 2015.