| SUP Media | |
| Type: | Privately held |
| Genre: | Online Media Company |
| Foundation: | 2006 |
| Founder: | Alexander Mamut, Andrew Paulson |
| Location City: | Moscow |
| Location Country: | Russia |
| Key People: | Andrew Paulson, Chairman Annelies van den Belt, CEO Benjamin Wegg-Prosser, Director of Corporate Development Edward Shenderovich, Director of Strategic Development |
| Industry: | Internet |
| Num Employees: | 300 |
SUP (Russian: СУП, which means 'soup') is an international online media company, founded in Moscow in mid-2006 by Andrew Paulson and Alexander Mamut. Its ownership is split between Mamut, Kommersant Publishing House and management.
SUP's first major announcement was a licensing agreement with Six Apart that gave SUP rights to use the LiveJournal brand, as well as operate portions of the LiveJournal service for LiveJournal's Russian users.[1] SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008 Kommersant, a leading Russian media company, acquired a significant minority stake in the business.
SUP is split into two business divisions, one is SUP Media, which includes Gazeta.ru (a popular online news site); Championat.com (an online sports site); and LiveJournal.com (a widely used blogging platform). The other business line is SUP Advertising, which includes +SOL (an online sales house which sells SUP's inventory, Russian media sites and foreign media sites including Yahoo, the BBC, Last.fm and a number of newspaper sites) and Victory SA, a digital marketing agency.
In 2013, SUP was merged with Rambler.
SUP corporate
SUP media
SUP advertising