SM City Fairview explained

SM City Fairview
Address:Quirino Highway corner Regalado Avenue, Barangay Greater Lagro
Location:Greater Lagro, Novaliches, Quezon City, Philippines
Coordinates:14.7337°N 121.0585°W
Opening Date:Main Mall:
Annex 1:
Annex 2:
Parkway:
Developer:SM Prime Holdings
Manager:SM Prime Holdings
Architect:Palafox & Associates (old main building)
Point Design Inc. (renovations & annex)
Floor Area:312749m2
Number Of Stores:700+ shops and restaurants
Number Of Anchors:20+
Parking:Outdoor Parking: 2000+
Parking Building: 600+
Publictransit: SM City Fairview
Robinsons Novaliches
Future:

SM City Fairview is a large shopping mall in the Philippines owned and operated by SM Prime Holdings. It is located along Quirino Highway and Regalado Highway, Quezon City, Metro Manila. It opened on October 25, 1997. It is the third SM Supermall in Quezon City, after SM North EDSA and SM City Sta. Mesa. It has a land area of 202000m2, a total gross floor area of 312749m2, making it the fifth largest SM Supermall within the country after SM North EDSA, SM Megamall, SM Seaside City, and SM Mall of Asia as well as the sixth largest shopping mall in the Philippines, in terms of total floor area. Although it is named after the nearby Fairview area or barangay, it is located in Barangay Greater Lagro.[1]

History

SM City Fairview is a part of the SM mall triplets designed by Palafox and Associates, a concept that was employed by SM at the height of the 1997 Asian financial crisis, of building three shopping malls in different areas under one design template. Thus, the mall's exterior facade and interior has similarities to SM City Bacoor and SM City Iloilo. The mall opened on October 25, 1997, and underwent expansions in three annexes in 2004, 2009, and 2019. The mall initially consists of a rectangular-shaped building and an outdoor parking. Subsequent annex constructions and renovations were designed by Point Design and JRP Design Inc.

Mall complex

SM City Fairview is a four-building, four-level complex with a gross floor area of 312749sqm located on a 20.2ha site in Quezon City, Metro Manila. The mall has 4 major tenant zones: SM Foodcourt on the ground level of the main building, Cyberzone at the third Level of the main building and the Health and Wellness Zones.

Main building

The main building measured 144807m2. It features mall tenants such as The SM Store and SM Supermarket, 8 cinemas, a 14-lane bowling center, billiard center, archery center, food court, Cyberzone, amusement areas, and international stores such as H&M, Uniqlo, Forever 21, etc.[2] The second Health and Wellness Zone is located at the second level of the main building and was launched on July 16, 2010, after the opening of the Cyberzone. The mall formerly had an amusement center (SM Storyland) located on the third floor before it was close down in April 2014 and was renovated for the expansion of Cyberzone.

SM Cinema renovation

The main building formerly had 12 cinemas, renovated in 2010 and half of the cinema area was closed in 2018 and reopened on November 22, 2019. The former Cinemas 7-12 is now home to a Large Format Theater (Megascreen, under new Cinema 1), 5 digital cinemas (under new Cinemas 2–6), and 2 Director's Club cinemas with Dolby Atmos sound system (under new Cinemas 7–8).[3] [4] 4 out of 6 cinemas in the other wing were closed for the continuation of the renovations, with the other two remain in temporary operations (Cinemas 9-10, which was formerly Cinemas 1 and 6) and they were closed on January 8, 2020, after the celebration of the 2019 Metro Manila Film Festival. The former cinema wing will be renovated and planned as a retail space for MRT-7 connection. SM Bowling will be one of the new tenants in this wing, relocating from the lower ground floor.

Annex 1

The Annex 1 of the mall is a two-story building that opened on May 24, 2004. This 27540m2 building has two levels of retail shops and restaurants.

It also features a 9000m2 SM Hypermarket located on the lower ground level, the Palm Strip, and more shops and services. The Event Center and Ace Builders Center were once located in Annex 1 before they were relocated to Annex 2.[5]

Annex 2

Annex 2 of the mall opened on January 15, 2009. The current Annex 2 Mall measured 31141m2. It is a three-story building with a large, semicircle atrium that hosted events, mall concerts, and product launches. Ace Builders Center and the first Health and Wellness Zone are located on the lower ground level of the Annex 2.

Parkway (Annex 3)

Annex 3 or the Parkway measured a total gross floor area of 109261m2. The Parkway (Annex 3) has a long hallway to connect three buildings at the back. The new expansion building has a house of few hundreds of tenants, a 2-floor parking building, five BPO towers and a rooftop garden. The SM Supermarket and SM Hypermarket has built their new entrance and exit to access The Parkway. It has been relaunched the same day when The Parkway opened.

The Fairview campus of the National University is located in one of the Fairview Towers, the mall's BPO towers.[6] The first BPO Tower (Belfast Side) has been occupied by a private company and is operating since 2019. The remaining three towers were completed in 2021, 2022, and 2023 respectively. The Parkway officially opened its doors on April 27, 2019, with many activities and guests.

Incidents

See also

Notes and References

  1. Web site: Sm City Fairview in Quezon City, Metro Manila - Yellow Pages PH . February 21, 2023 . February 21, 2023 . https://web.archive.org/web/20230221062106/https://www.yellow-pages.ph/business/sm-prime-holdings-incorporated-3 . live .
  2. Web site: Press Release . April 20, 2015 . April 27, 2015 . https://web.archive.org/web/20150427143615/http://www.smprime.com/sites/default/files/reports/SEC%2017-A-2014_PSE_0.pdf . live .
  3. Web site: SM brings new tech upgrades to its SM Fairview cinema. Manila Bulletin. March 11, 2021. July 27, 2021. https://web.archive.org/web/20210727155558/https://mb.com.ph/2019/11/23/sm-brings-new-tech-upgrades-to-its-sm-fairview-cinema/. live.
  4. Web site: SM Fairview Cinema relaunching. December 13, 2019. Business Mirror. March 11, 2021. April 17, 2020. https://web.archive.org/web/20200417043343/https://businessmirror.com.ph/2019/12/13/sm-fairview-cinema-relaunching/. live.
  5. Web site: Rediscovering SM City Fairview. Alano. Ching M.. July 12, 2009. philstar.com. January 25, 2020. January 25, 2020. https://web.archive.org/web/20200125141127/https://www.philstar.com/lifestyle/sunday-life/2009/07/12/485513/rediscovering-sm-city-fairview. live.
  6. Web site: National U campus opens at SM Fairview. October 13, 2019. Manila Standard. March 11, 2021. March 13, 2023. https://web.archive.org/web/20230313104537/https://www.manilastandard.net/lgu/ncr/307335/national-u-campus-opens-at-sm-fairview.html. live.
  7. Web site: Fire hits fast-food outlet at Quezon City mall. GMA News. January 7, 2020. December 27, 2019. https://web.archive.org/web/20191227010917/https://www.gmanetwork.com/news/news/metro/720075/fire-hits-fast-food-outlet-at-quezon-city-mall/story/. live.