SM Brand Marketing explained

SM Brand Marketing Co., Ltd.
Native Name:에스엠브랜드마케팅
Native Name Lang:ko
Type:Private
Location:648, Samseong-ro, Gangnam District
Hq Location City:Seoul
Hq Location Country:South Korea
Parent:SM Entertainment
Website:
Footnotes:[1]

SM Brand Marketing (; SMBM) is a South Korean intellectual property, licensing, management, marketing consultation, planning, and management consulting company under SM Entertainment. The company was established on August 19, 2008, and has operated SM Town Coex Artium, Sum, Sum Market, and Sum Café. It currently employs its e-commerce platform SM Town &Store and retail store SM Town &Store@DDP.

History

On August 19, 2008, SM Entertainment announced that it would establish SM Brand Marketing, adding it to its affiliates.[2] The company is in charge of brand planning and marketing consulting, such as planning, branding, and marketing on lifestyle businesses encompassing the restaurant industry, fashion, and food and beverage industries.[3] Sum, a celebrity shop run by the company, is where items related to the artists are sold and is located on the second floor of closed SM Town Coex Artium.[4] The shop offers merchandise products commercializing the company's artists.[5] SMBM also operates its global e-commerce platform SM Town &Store and retail shop SM Town &Store@DDP.[6]

On February 23, 2022, SMBM signed a memorandum of understanding (MoU) with Binance to launch a global Play-to-Create (P2C) ecosystem.[7] In the future, SMBM plans to establish diverse environments wherein creators worldwide can participate in IP-based re-creation and earn profits transparently, including affiliated royalties.[8] SMBM and Binance will push for joint work to create a blockchain mainnet, NFT, and eco-fund.[9] The company also partnered with The Sandbox for its metaverse platform, P2C ecosystem, and SM Town Land, a themed space created in K-verse, an area for K-content in The Sandbox.[10] SMBM and The Sandbox will plan and create NFT products using their IP, production know-how, and technology and jointly operate a fan-participating service.[11]

Brands

Defunct

Notes and References

  1. Web site: Overview – Group Companies . live . https://web.archive.org/web/20220324094248/https://www.smentertainment.com/Overview/Affiliate . March 24, 2022 . April 21, 2022 . SM Entertainment.
  2. Web site: Kim . Yu-kyung . August 19, 2008 . ko:에스엠, 에스엠브랜드마케팅 설립후 계열사 추가 . SM, Adds Affiliates After Establishing SM Brand Marketing . live . https://web.archive.org/web/20220422012118/https://news.mt.co.kr/mtview.php?no=2008081915500986770 . April 22, 2022 . April 21, 2022 . Money Today . ko.
  3. Web site: Park . Hyung-soo . August 19, 2008 . ko:에스엠, 외식업·패션 브랜드 기획 업체 설립 . SM, Establishes Restaurant Business·Fashion Brand Planning Company . live . https://web.archive.org/web/20220422012245/https://www.asiae.co.kr/article/2008081916564539478 . April 22, 2022 . April 21, 2022 . The Asia Business Daily . ko.
  4. Web site: Lee . Bo-ram . January 19, 2015 . ko:[종목이슈] SM-YG, 사업다각화 한창...이익·기업가치 둘 다 잡는다 . [Stock Issue] SM-YG, Is in the Midst of Business Diversification...Both Profit·Business Value . live . https://web.archive.org/web/20220422012558/https://www.newspim.com/news/view/20150119000188 . April 22, 2022 . April 21, 2022 . NewsPim . ko.
  5. Web site: Lee . Bo-ram . January 14, 2015 . ko:[르포] '한류+ICT' 200억 투자, SM엔터 코엑스 아티움을 가다 . [Reportage] Investment in 'Hallyu+ICT' 20 Billion, SM Entertainment Coex Artium . live . https://web.archive.org/web/20220422012737/https://www.newspim.com/news/view/20150114000196 . April 22, 2022 . April 21, 2022 . NewsPim . ko.
  6. Web site: Lee . Ji-eun . February 23, 2022 . ko:SM브랜드마케팅, 바이낸스와 파트너십 체결…'P2C' 생태계 구축 . SM Brand Marketing, Partnering with Binance…Building 'P2C' Ecosystem . live . https://web.archive.org/web/20220422031608/https://www.newspim.com/news/view/20220223000142 . April 22, 2022 . April 22, 2022 . NewsPim . ko.
  7. Web site: February 23, 2022 . Binance Announces Strategic Partnership with SM Brand Marketing . live . https://web.archive.org/web/20220223041019/https://www.binance.com/en/blog/ecosystem/binance-announces-strategic-partnership-with-sm-brand-marketing-421499824684903492 . February 23, 2022 . April 22, 2022 . Binance Blog . en.
  8. Web site: Jung . Min-ha . February 23, 2022 . ko:YG 이어 SM엔터도… 가상자산 거래소 바이낸스와 함께 NFT 사업 진출 . YG, SM Entertainment… Enter NFT Business with Virtual Assets Exchange Binance . live . https://web.archive.org/web/20220422033644/https://biz.chosun.com/industry/company/2022/02/23/APRS7ABBHNB27FW36LXAIITG3A/ . April 22, 2022 . April 22, 2022 . Chosun Biz . ko.
  9. Web site: Kim . Kun-woo . February 23, 2022 . ko:에스엠, 바이낸스와 맞손 "메인넷·NFT 사업 협력…P2C 생태계 만든다" . SM, Binance "Cooperation for Mainnet and NFT Business…Create a P2C Ecosystem" . live . https://web.archive.org/web/20220223073920/http://news.mt.co.kr/mtview.php?no=2022022309134212437 . February 23, 2022 . April 22, 2022 . Money Today . ko.
  10. Web site: The Sandbox, partners with SM Brand Marketing . April 22, 2022 . The Sandbox Blog.
  11. Web site: Lee . Ji-eun . February 24, 2022 . ko:SM브랜드마케팅, 더 샌드박스와 메타버스 파트너십 체결 . SM Brand Marketing, Signing Metaverse Partnership with The Sandbox . live . https://web.archive.org/web/20220226164733/https://www.newspim.com/news/view/20220224000135 . February 26, 2022 . April 22, 2022 . NewsPim . ko.

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