Network Name: | Sanlih E-Television |
Network Type: | Nationwide cable TV network |
Branding: | SET |
Airdate: | September 1993 |
Country: | Taiwan |
Founded: | May 1983 |
Broadcast Area: | Taiwan |
Website: | http://www.settv.com.tw/ |
Sanlih Entertainment Television or Sanlih E-Television (SET;) is a nationwide cable TV network operated in Taiwan which was founded in May 1993. It also produces Taiwanese drama that are broadcast on free-to-air channels e.g. Taiwan Television (TTV).
In terms of political orientation, Sanlih leans heavily towards the Pan-Green Coalition.
The Sanlih media group was founded by Lin Kun-hai, his wife Lin Chang-Hsiu, and her brother Chang Rong-hua in 1983, producing videos of Taiwanese Hokkien music and variety programs with entertainers such as Chu Ke-liang. The network's name, literally meaning "three establishments", refers to the three cofounders of the company.[1] [2] Sanlih quickly became successful as broadcasting restrictions during the martial law period limited the usage of non-Mandarin languages on television. However, the introduction of cable television led to a proliferation of unlicensed operators that would broadcast Sanlih videos on their own channels without permission, leading to the group setting up its own channel in 1993.[1] [3] To appeal to a broader, national base, Sanlih launched the Mandarin-language City Channel in 1996 and rebranded to SET-N (standing for "national" and "news") in 1997, helping it secure funding from political advertisements during the elections held in both years as multiparty democracy became a reality in Taiwan.[3]
SET currently offers eight subsidiary channels: