SCR (restaurant) explained

SCR Corporation Sdn Bhd
Type:Private Limited Company
Industry:Fast food restaurant
Predecessors:-->
Successors:-->
Founded: in Song Thian Cheok Road, Kuching, Sarawak, Malaysia
Founder:Johnson Tan
Hq Location:Rock Road
Hq Location City:Kuching
Hq Location Country:Malaysia
Area Served:Asia
Key People:Michael Sim
Johnny Leo
Products:Chicken rice
Revenue:MYR1.5 billion
Revenue Year:2012
Profit:-->
Profit Year:-->

SCR Corporation Sdn Bhd (doing business as SCR) is a Malaysian halal-certified chicken rice fast-food restaurant in Sarawak. The chain is operated by SCR Corporation Sdn Bhd which was established in 1987. Since its birth, SCR Corporation Sdn Bhd has grown to become one of East Malaysia's biggest home grown food names with international outlets in Brunei and Indonesia.

History

Originally named as Singapore Chicken Rice, it has rebranded itself into SCR and with introduction of SCR Xpress, which was introduced in early 2007 as another restaurant chains with a distinct blend of the old and new menu.[1] The company formed as a result of Singapore-Sarawak joint venture, with the Singaporean partner bringing in the recipes for the chicken rice. Its operations started out with only 1,200 sq. feet air-conditioned lot in Song Thian Cheok Road. Over the years, the company now boasts a total of 30 outlets to date. SCR is set to expand it branches regionally through franchising efforts.[2]

Locations

There are a total of 30 outlets throughout Sarawak. Among the main locations are in Kuching, Sibu and Miri. It has also open pioneer branches in Bintulu, Limbang,[3] and Sarikei. While in Sabah, it is available in Kota Kinabalu while the others will be opened in Sandakan, Kota Marudu and Keningau.[4]

International presence of SCR chains

The company currently planning to open 100 outlets in Southeast Asia and East Asia countries.[1] [5]

Asia

See also

Notes and References

  1. Web site: SCR Business Franchise. ABS Host. 2/19. 3 April 2016. https://web.archive.org/web/20160403120330/http://www.abshost.com/scr/admin/pdf_upload/50614c09a52ae.pdf. 3 April 2016. dead.
  2. Web site: SCR Corp to go regional with franchise. Jack Wong. The Star. 28 May 2012. 3 April 2016.
  3. Web site: SCR Corporation opens first outlet in Limbang. The Borneo Post. 13 November 2012. 3 April 2016. https://web.archive.org/web/20160403110000/http://www.theborneopost.com/2012/11/13/scr-corporation-opens-first-outlet-in-limbang/. 3 April 2016. dead.
  4. Web site: SCR Corp to expand in Sabah and Indonesia. The Star. 20 April 2015. 3 April 2016.
  5. Web site: SCR targets 100 outlets by year 2018. Yvonne Tuah. The Borneo Post. 22 July 2013. 3 April 2016. https://web.archive.org/web/20160403110352/http://www.theborneopost.com/2013/07/22/scr-targets-100-outlets-by-year-2018/. 3 April 2016. dead.
  6. Web site: SCR Xpress opens new branch at Citis Square. The Brunei Times. 26 December 2013. 3 April 2016. https://web.archive.org/web/20160403112208/http://www.bt.com.bn/happenings/2013/12/26/scr-xpress-opens-new-branch-citis-square. 3 April 2016. dead.