SAfm explained

SAfm
Airdate:1936
Former Names:
  • "A" Programme
  • English Service (1937–1985)
  • Radio South Africa (1985–1995)
Frequency:104–107 MHz FM[1] [2]
Area:South Africa
Format:News radio, talk radio
Owner:SABC

SAfm is a national, English-language public radio station in South Africa. It has been operated by the South African Broadcasting Corporation (SABC) since its founding in 1936.[3]

History

SAfm was the SABC's first radio station, and the country's first public radio station. From 1924 to 1936, the only radio service in South Africa was a privately owned station called JB, which broadcast to the cities of Johannesburg, Durban, and (later) Cape Town. An Act of Parliament in 1936 made official the conversion of JB into a public broadcaster.[4]

In its early days as a public radio service, the station was called the "A" Programme. When the SABC started an Afrikaans-language station in 1937, the two stations came to be called the English Service and the Afrikaans Service, respectively. In 1985 the English Service was renamed Radio South Africa; it has had its current name, SAfm, since 1995.[3] The SAfm studio is now in SABC Radio Park, in the Johannesburg suburb of Auckland Park.[5]

Programming

From 1995 to 2003, it gradually reduced the scope of its programming from a general, multi-genre format to a news and talk radio format. In 2006, the Independent Communications Authority of South Africa required SAfm to re-add drama and children's radio programmes, and these are now among the station's offerings.[3] In 2012, SAfm was broadcasting 24 hours per day.

Audience figures

Most SAfm listeners are in age range of 35 to 49, and LSM groups 7–10.[3]

Month !! scope="col"
7-day !Average Monday–Friday
May 2013645,000281,000
February 2013566,000263,000
December 2012517,000218,000
October 2012516,000218,000
August 2012550,000219,000
June 2012540,000221,000

See also

Notes and References

  1. Book: The Annual Guide to Radio in South Africa (AdVantage 2012). 2012. Media 24.
  2. Web site: SABC public broadcasting stations . Brand S.A country portal. 8 May 2013.
  3. Web site: About SAfm: Station Profile . safm.co.za . SAfm . 10 July 2017.
  4. Book: du Plessis, D. F. . The South African Advertising Scene § Electronic Media . https://books.google.com/books?id=dU2Yz3u9lMoC&pg=PA89 . Introduction to Public Relations and Advertising . Juta and Company . 2000 . 89 . 978-0-7021-5557-4 . 45558082 . Google Books.
  5. Web site: Contact Us . safm.co.za . SAfm . 10 July 2017.