S'well Explained

S'well
Type:Private
Founded:2010
Founder:Sarah Kauss
Key People:Hugh Rovit (CEO)
Hq Location City:Manhattan, New York City, New York
Hq Location Country:United States
Products:Water bottles, reusable food containers, stainless steel straws[1]

S'well is a reusable water bottle and insulated products company headquartered in Manhattan, New York.[2] [3] [4] [5] Sarah Kauss founded the company in 2010 and was the company's CEO until 2020.[6] [7]

History

S'well was founded by Sarah Kauss in 2010.[8] She started the company after attending a panel, at her five-year Harvard Business School reunion, focused on the global clean water crisis.[9] She initially invested $30,000 of her own savings and operated out of a brownstone in Manhattan. A year after the company launched, S'well experienced The Oprah Effect after being featured in O, The Oprah Magazine.[6] [8] From 2013 to 2014, the company's revenue had grown 400 percent, generating $10 million in sales by the end of the year.[10] [11] S'well's operations relocated to the Flatiron District of Manhattan in 2015.[12] By May 2015, S'well had sold 4 million bottles.[13] In 2016, Forbes reported that the company was listed first in a ranking of the fifty fastest growing women-owned or led companies after revenues increased from $10 million in 2013 to $47 million in 2015. The growth rate resulted in a listing on Crain's 2016 and 2017 Fast50.[14] [15] In 2016, Forbes reported that S'well had over $100M in sales.[16]

In 2017, the company increased staff at its London headquarters and expanded its retail sales to 65 countries worldwide.[17] That same year, the company relocated its Manhattan headquarters to a larger office space.[18]

In September 2018, the company partnered with the NYC Mayor's Office of Sustainability and the New York City Department of Education which gave out S’well water bottles to 600 high schools.[19] In February 2020 Hugh Rovit became CEO.[20]

Product

The company sells bottles that hold 9USoz, 17USoz or 25USoz. The bottles are reusable and include triple-layer insulation.[21] [22] The manufacturer claims the bottles are non-leaking, non-toxic and they keep liquids cold for 24 hours and hot for 12 hours.[23] [24] However, objective testing suggests that the actual durations may be shorter.

A 2015 consumer report tested the efficacy of the S'well bottle. Initially filling the bottle with water at 40F, the testers compared changes in temperature using a regular plastic bottle as the control. After five hours, the plastic bottle's water temperature read 79F while the S'well's water read 41F. After twenty-four hours, the plastic bottle's water was at 84F, the S'well's water at 69F. Testing the product's heat retention claim, the testers filled the bottle with hot coffee. The initial temperature was above 168F. Six hours later, the thermometer read more than 140F. Twelve hours later the temperature was 126F, dropping 42 °F (24 °C).[25]

In March 2016, S'Well released S'ip by S'well, a line of 15oz bottles sold through retail chain Target.[26] [27]

As of November 2017, the company produced bottles in over 200 different designs.[28] S'well added new bottles named the Traveler and the Tumbler in 2017.[29] In 2018, the company added the Roamer, a large bottle, to its line.[30]

In 2019, S’well launched new lines of portable triple-layer food and snacking containers.[31] [32]

Notes and References

  1. Web site: How The Founder Of S'well Found Her Purpose In Driving Sustainability. MeiMei. Fox. Forbes.
  2. Web site: S'well Insulated Stainless Steel Bottles. Andrew Liszewski. April 28, 2011. March 13, 2015.
  3. Web site: S'well Bottle Keeps The Hot Side Hot and The Cool Side Cool. December 10, 2012. March 13, 2015.
  4. Web site: S'well: A Better Reusable Water Bottle?. 16 November 2010 . March 13, 2015.
  5. Web site: The S'Well Idea That Built a Better Water Bottle. . March 9, 2015. May 6, 2015.
  6. Web site: How S'well swelled. October 9, 2014. March 13, 2015.
  7. Web site: What a 'S'well' idea: Stylish bottles benefit WaterAid. December 22, 2012. March 13, 2015.
  8. Web site: Startup Aims to Eliminate Plastic Bottles with Better Looking Alternatives. Annie Pilon. June 4, 2015. Small Business Trends. July 28, 2015.
  9. Web site: Tax Auditing didn't make her a millionaire, a water bottle did. Gabriela Motroc. March 19, 2015. Australian National Review. July 28, 2015.
  10. Web site: She's $10M closer to replacing plastic bottles. Parija Kavilanz. May 22, 2015. CNN. June 8, 2015.
  11. Web site: The Broadsheet: October 13th. October 13, 2014. March 13, 2015.
  12. Web site: Entrepreneur is all about the bottle—as long as it matches her outfit. April 3, 2015. May 6, 2015.
  13. Web site: The S'Well Idea That Built a Better Water Bottle. . March 9, 2015. May 6, 2015.
  14. News: Fast50: New York's Fastest Growing Companies. Crain's New York Business. 2016. 26 November 2016.
  15. Web site: Crain's Fast 50. 26 June 2018 . Crain's New York Business.
  16. News: Why S'well Bottle Founder Sarah Kauss Is One Of America's Most Successful Self-Made Women. Sorvino. Chloe. Forbes. 2017-08-23. en.
  17. Web site: S'well Founder Sarah Kauss Is Saving the Planet, One Bottle at a Time. City A.M..
  18. News: Bottle Maker Quadruples Manhattan Office Space. The Wall Street Journal. 26 March 2017 . Morris . Keiko .
  19. News: 320,000 High Schoolers to Get Free Water Bottles. The Goal? 54 Million Fewer Single-Use Drinks. September 9, 2018. September 23, 2018. James. Barron. en.
  20. S'well Appoints Hugh Rovit as Chief Executive Officer . February 26, 2020. 26 February 2020 .
  21. Web site: 10 Gadgets for Equipping Your Perfect Desk. March 13, 2015.
  22. Web site: S'well Water Bottles Review. Hydration Anywhere.
  23. Web site: S'well Bottles Tap into an Appreciation for Fashion and Function . August 18, 2015 . October 28, 2015.
  24. Web site: How S'well Designed Its Way Into 3,300 Starbucks Stores. Michael Grothaus. August 18, 2015. Fast Company & Inc. October 28, 2015.
  25. Web site: DIW: S'well bottle. June 3, 2020. April 20, 2016. Scheffler. Melissa.
  26. Web site: Why Target is going big on this small water-bottle startup. Daniel Roberts. March 1, 2016. Yahoo Finance. July 22, 2016.
  27. Web site: Target and S'well Just Combined Forces For the Prettiest Water Bottles We've Ever Seen. March 3, 2016. Michele. Foley. Popsugar. July 22, 2016.
  28. Web site: S'well Looks to Textiles for Art and Design Inspiration. WWD. Meyers. Tracey. 2020-11-06.
  29. Web site: S'well Debuts Tumblers at NY Now. HomeWorld.
  30. Web site: S'well Launches Growlers and They're Pretty Nice. 2 March 2018. Gear Patrol.
  31. Web site: S'WELL MADE WATER BOTTLES COOL—AND NOW THEY'RE COMING FOR YOUR MEAL PREP ROUTINE. August 14, 2019. Emily. Laurence. Well and Good.
  32. Web site: S'well Now Makes Vacuum-Sealed Food Containers That Match Your Water Bottle. Madison. Flager. Delish. 15 August 2019.

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