| S'More (app) | |
| Genre: | Online dating application |
| Author: | Adam Cohen-Aslatei (Founder, CEO) |
| Developer: | S'More Date |
| Operating System: | iOS |
| Platform: | iOS |
| Language: | English |
| Released: | January 1, 2020 |
| Latest Release Version: | 1.0.17 |
| Latest Release Date: | May 4, 2020 |
| License: | Freeware |
S'More was a dating app developed by Something More Inc.[1] [2] It was considered to be an anti-superficial dating app. Profile photos were revealed over time only after a person has indicated interested in a person via interacting with their profile.[3] [4]
In 2019, S'More was launched by entrepreneur Adam Cohen-Aslatei, the former managing director of Chappy, Bumble's gay dating app.[5] The company headquartered in New York City. A beta version of S'More was launched in Boston in January 2020.
S'More has raised capital totaling $3.2 million across two rounds. They raised $1.1 million in a pre-seed funding round led by Benson Oak Ventures. Several venture investors including Dmitry Volkov, SideCar Angels, Joshua Black (Principal, Apollo Global Management) participated in the round.[6] They subsequently raised a $2.1 million in a seed funding round led by Benson Oak Ventures. Several venture investors including Mark Pincus and Gaingels, among others participated in the round.[7]
S'More uses a matching algorithm to recommend five potential matches to a user every day.[8] Notably, S'More uses facial recognition technology to prevent catfishing and underage use.[9] According to cnet.com, "S'More blurs out profile photos, forcing daters to focus first on the interests and attributes listed, which lead to more meaningful interactions among daters".[10] American fashion publisher V magazine reported that, the S'More app algorithm, encourages the development of deep relationships amid pandemic.[11]
In April 2020, S'More partnered with HopeLine to raise money to fight the mental health crisis of COVID-19. For each new chat started on the platform, S'More donates $1 to HopeLine.[12]