São Paulo Gay Pride Parade Explained

São Paulo LGBTQ Pride Parade
Date:Sunday after the annual holiday of Corpus Christi
Frequency:Annually
Location:São Paulo, Brazil
First:June 1997
Last:11 June 2023
Participants:Over 5 million (2013)

São Paulo LGBTQ Pride Parade (Portuguese: Parada do Orgulho LGBTQ de São Paulo) is an annual gay pride parade that has taken place in Avenida Paulista, in the city of São Paulo, Brazil, since 1997. It is South America's largest Pride parade, and is listed by Guinness World Records as the biggest pride parade in the world starting in 2006 with 2.5 million people.[1] They broke the Guinness record in 2009 with four million attendees.[2] They have kept the title from 2006 to at least 2016.[3] They had five million attendants in 2017.[4] As of 2019 it has three to five million attendants each year.[5] In 2019, it was also the second larger event of the city of São Paulo in terms of total revenue (after Carnaval) and the first in terms of daily revenue.[6] In 2010, the city hall of São Paulo invested 1 million reais in the parade.[7] According to the LGBT app Grindr, the gay parade of the city was elected the best in the world.[8]

The São Paulo Gay Pride Parade is heavily supported by the federal government as well as by the Governor of São Paulo and the city mayor. Many politicians show up to open the main event and the government often parades with a float with politicians on top of it. Caixa Econômica Federal, a government bank, and Petrobrás, Brazil's oil firm, have already reaffirmed their commitment to back up the event and its diversity, funding once again the event. In the Pride the city usually receives about 400,000 tourists and moves between R$ 180 million and R$ 190 million.[9] Because of this support, the event has many security measures in place. Since the election of Jair Bolsonaro as president of Brazil in 2018, there has been concern that the federal government would withdraw support for the parade, given Bolsonaro's previous anti-LGBTQ sentiments.[10]

Due to the COVID-19 pandemic, the parade was celebrated virtually in June 2020. The in-person parade was initially postponed until November 29, 2020, but was ultimately cancelled entirely.[11]

Participants

The first parade in 1997 gathered around 2,000 participants, according to the military police.[12] The ninth parade gathered over 2.5 million people according to the police and 3 million according to the organizers.

The military police, which traditionally counts the number of participants at major public events, does not release its estimates for attendance at the parade since then, which caused the omission of the Parade from the 2008 issue of Guinness that requires official sources for records regarding attendance at events. According to the police, it would be impossible to count the number of people attending an event with a "floating population." There has been controversy about the exact number of participants.

YearParticipants
width=90Organizerswidth=90Military Police
19972,0002,000
19988,0008,000
199935,00035,000
2000120,000100,000
2001250,000200,000
2002500,000400,000
20031,000,000800,000
20041,800,0001,500,000
20052,500,0001,800,000
20063,000,0002,500,000
20073,500,000–
20083,400,000–
20093,100,000–
20103,300,000–
20114,100,000–
20124,200,000270,000
20135,000,000220,000
20193,000,000[13]

Slogans

See also

External links

Notes and References

  1. Web site: Guinness exclui recorde da Parada Gay - 28/05/2008. Ripardo. SÉRGIO. May 28, 2008. Folha Online. 2019-07-09.
  2. Web site: Brazil Holds World's Largest Pride Parade. Lawler. Opheli Garcia. June 18, 2017. The Fader. en. 2019-07-09.
  3. Web site: 10 Things You Didn't Know About Pride. Sheets. Cassie. June 1, 2017. Pride.com. en. 2019-07-09.
  4. Web site: Pride 2019: The world's 15 biggest LGBTQ celebrations, from New York to Tel Aviv. June 10, 2019. USA Today Travel. en. 2019-07-08.
  5. Web site: South America's best Pride parades. Nomadic Boys. June 11, 2019. Lonely Planet. en. 2019-07-09.
  6. Web site: 2019-07-01. R$403 milhões: Parada LGBT ultrapassa F1 como evento mais lucrativo de São Paulo. 2021-06-09. Almanaque SOS. pt-br.
  7. http://www.athosgls.com.br/noticias_visualiza.php?contcod=29447 Investments of the City Hall of São Paulo – LGBT Parade
  8. http://blogs.villagevoice.com/dailymusto/2012/04/grindr_awards_f.php Grindr Awards For Gayest Cities, Beaches, And Marital Destinations
  9. https://archive.today/20121231115450/http://www.estadao.com.br/estadaodehoje/20100518/not_imp553224,0.php Number of tourists and money during the LGBT Pride of São Paulo
  10. Web site: Philip. Reeves. NPR. Brazilians Gather For Gay Pride Parade, Hoping To Send Message To Jair Bolsonaro. June 23, 2019 . 2021-03-29.
  11. Web site: Fernanda. Wenzel. São Paulo postpones Carnival 2021 due to Covid-19 pandemic. . July 24, 2020. 2021-03-29.
  12. Web site: Marshall. Euan. June 12, 2017. What To Know About the Sao Paulo Gay Parade, The World's Biggest LGBT parade. 2021-03-29.
  13. Web site: 2019 LGBT Parade in São Paulo Raised R$403 Million for the City. Petrov. Arkady. 2019-06-30. The Rio Times. en-US. 2019-07-22.

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