Ruth Kedar Explained

Ruth Kedar
Birth Date:27 January 1955
Birth Place:Campinas, Brazil
Known For:Graphic design, Art
Education:Technion, Stanford University
Notable Works:Google Logo

Ruth Kedar (Hebrew: רות קדר; born 27 January 1955) is a Brazilian artist and designer, best known for designing the Google logo that was displayed from May 31, 1999 to September 1, 2015.[1] [2] [3] Larry Page and Sergey Brin were looking at designers to design their logo and website and Kedar was asked to present them with some preliminary design ideas. They liked her approach and design style, and she was hired to design both. The design was accepted due to its playful design, the customized Catull typeface and unique visual expression.[4]

Background

Born in Campinas, São Paulo, Brazil, she moved to Israel where she received a degree in Architecture from the Technion - Israel Institute of Technology. She moved to the US to attend the Stanford University master's Program in Design.

Career

Her master's thesis was on playing card design,[5] and she was commissioned by Adobe Systems to be one of the designers of the Adobe Deck, a promotional deck of playing cards produced in 1988. She went on to design the award-winning Analog Deck and Duolog Deck.[6] [7] [8]

She was a visiting art professor at the Stanford Art Department from 1988 to 1999.[9] It was while at Stanford that she was commissioned to design the Google logo.

Ruth practices the Martial Art of Aikido and holds the rank of Godan, 5th degree black belt. She teaches Aikido at Aikido West in Redwood City, CA.[10]

As an artist, Ruth is experimental by nature, and her work is drawn from personal stories about her life journey. Kedar often revisits and revises early artworks, injecting them with new life and new meaning. She calls this process "conversations with my younger self".[11]

Ruth’s artwork is infused with the vibrant colors and rhythms of the places she lived in (São Paulo, (Brazil), Israel, United States, and the many places she has visited.

External links

Notes and References

  1. Web site: Fiegerman . Seth . 2 September 2015 . Google's original logo designer reflects on a 'bittersweet' run . live . https://web.archive.org/web/20221011223341/https://mashable.com/archive/google-logo-designer . 11 October 2022 . 11 October 2022 . .
  2. Web site: Paget . Ian . 21 April 2019 . Designing the Google Logo - An interview with Ruth Kedar . 11 October 2022 . Logo Geek .
  3. News: Zjawinski . Sonia . 16 January 2000 . The Brains Behind Google's Primary Logo . en-US . . live . 11 October 2022 . https://web.archive.org/web/20220129131005/https://www.wired.com/2008/01/the-brains-behi/ . 29 January 2022 . 1059-1028.
  4. Web site: Lenssen . Philipp . 14 January 2008 . Ruth Kedar On Designing the Google Logo . 28 October 2013 . Google Blogoscoped .
  5. Web site: Muller . Marion . Spring 1990 . From the Middle Ages to the Computer Age Playing Cards Have Not Changed Their Colors or Their Concepts . live . https://web.archive.org/web/20221004172649/https://fast.fonts.net/FontsCom/Live/ulc-scans/Volume%2017-2%20(Low%20Res).pdf . 4 October 2022 . 11 October 2022 . Fast Fonts . Upper and Lower Case: Journal of Type and Graphic Design . International Typeface Corporation.
  6. Web site: Analog & Duolog by Ruth Kedar . live . https://web.archive.org/web/20181008135012/http://www.dxpo-playingcards.com/xpo/art/kedar01.htm . 8 October 2018 . 28 October 2013 . DXPO Playing Cards .
  7. Web site: Analog . live . https://web.archive.org/web/20221004172706/https://kedardesigns.com/analog/ . 4 October 2022 . 11 October 2022 . Kedar Designs .
  8. Web site: Duolog . live . https://web.archive.org/web/20201024011843/https://kedardesigns.com/duolog/ . 24 October 2020 . 11 October 2022 . Kedar Designs .
  9. Web site: 1 March 1993 . Professional Artists Bring Skills to Classroom . live . https://web.archive.org/web/20220718145929/https://news.stanford.edu/pr/93/930301Arc3383.html . 18 July 2022 . 2013-10-28 . Stanford University News Service . Stanford.
  10. Web site: Ruth Kedar . live . https://web.archive.org/web/20221011233700/https://aikido-west.org/ruth-kedar . 11 October 2022 . 11 October 2022 . Aikido West .
  11. Web site: About The Artist Ruth Kedar . 2023-12-17 . www.ruthkedar.com.

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