Rusty Taco Explained

Rusty Taco
Former Name:R Taco (2015–2018)
Type:Private
Industry:Restaurants
Genre:Fast casual
Founded:
Dallas, Texas, United States
Founders:Rusty Fenton
Denise Fenton
Hq Location City:Atlanta, Georgia
Hq Location Country:U.S.
Area Served:Arizona, Colorado, Georgia, Indiana, Iowa, Kansas, Minnesota, Nebraska, Nevada, New Mexico, Ohio, Texas and Virginia
Key People:Rusty Fenton (founder)
Denise Fenton (Brand Director co-founder) Steve Dunn (Co-founder and partner)
Products:Tacos, burritos, quesadillas, nachos, taco salads, desserts
Num Locations:37
Num Employees:145 (not including franchises)
Num Employees Year:2018
Parent:Independent (2010–2014)
Buffalo Wild Wings (2014–2018)
Inspire Brands (2018–2022) Gala Capital Partners (2022-Present)

Rusty Taco is an American-based chain of fast food restaurants originating in Dallas, Texas in 2010, by founders Rusty Fenton and his wife, Denise Fenton. Rusty Taco is a subsidiary of Gala Capital Partners., there are 37 restaurants in nine states.

History

Rusty Taco was founded by Rusty Fenton, his wife Denise and Steve Dunn in 2010. The first location was opened at a former gas station.[1] Rusty Fenton died in 2013 of kidney cancer.[2]

Name change

The name was shortened to R Taco in 2015,[3] but on September 5, 2018, R Taco announced it was changing its name back to Rusty Taco.[4]

Inspire Brands subsidiary

In 2014, a majority of shares of Rusty Taco were acquired by Buffalo Wild Wings.[5] Buffalo Wild Wings along with R Taco were acquired by Arby's Restaurant Group in 2018, forming Inspire Brands.[6]

On December 19, 2022, Inspire Brands announced that it had sold Rusty Taco to Gala Capital Partners, owner of Cicis Pizza, Dunn Brothers Coffee, and Mooyah.[7]

Notes and References

  1. Web site: The R Taco Story . R Taco.
  2. News: R Taco CEO wants to double number of locations this year . . January 30, 2017 . Dan . DeBaun.
  3. News: Rusty Taco rebranding removes late co-founder's name: CEO and co-founder Steve Dunn says the new name will better preserve late co-founder Rusty Fenton's memory. . . September 15, 2015 . Korri . Kezar.
  4. Web site: Rusty Taco Returns to its Roots with Name Change. 2018-09-05.
  5. Web site: Dallas-born Rusty Taco to become R Taco . 14 September 2015 . . Karen . Robinson-Jacobs .
  6. Web site: Arby's former CEO is building a fast-food empire . Kate . Taylor . October 7, 2018 . . November 15, 2018.
  7. News: Maze . Jonathan . Inspire Brands sells Rusty Taco to the owner of Cicis Pizza . 26 December 2022 . Restaurant Business . 19 December 2022 . en.