Rusty Australia Explained

Rusty
Predecessors:-->
Founded: in San Diego
Founder:Rusty Preisendorfer
Successors:-->
Hq Location City:Perth, Western Australia
Hq Location Country:Australia
Areas Served:-->
Products:Surfing equipment and surfwear
Owner:Vegas Enterprises Pty Ltd.[1]

Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer.[2] [3] It also operates in the US under the name Rusty Surfboards.

Notably, Rusty has worked with professional surfers such as Josh Kerr,[4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael,[5] Liam "Letty" Mortensen,[6] and Jacob "Zeke" Szekely.[7]

History

Rusty began as Rusty Surfboards, a San Diego-based surfboard company founded by surfboard maker Rusty Preisendorfer in 1985.[8] [9] [10] [11] Before starting Rusty Surfboards, Preisendorfer had worked for Canyon Surfboards in San Diego.[12] [13] In 1985, Preisendorfer also collaborated with local surfboard maker Mick Button on a series of surfboards.[14]

Professional surfer C.J. Hobgood became world champion in 2001, becoming the first athlete sponsored by Rusty Surfboards to become world champion.[15] [16] Rusty Australia was then renamed to just Rusty in 2006.[8] [9]

In 2014, Rusty and Billabong teamed up to make a line of surfboards that are replicas of the board used by Mark "Occy" Occhilupo in 1984.[17] [18] [19]

Rusty released the surf film TUFF (2015), which starred Noa Deane, Josh Kerr, and Dylan Goodale.[20] [21]

Surfer magazine released features on Rusty Surfboards' Chupacabra, SD, and Blackbird surfboard models in 2018, featuring designer Clint Presidendorfer.[22] [23] [24]

In 2020, the Rusty Boardhouse surf shop in La Jolla, California closed down.[11] During the 2020 Australian bushfire season, Rusty also made a bushfire relief T-shirt design whose proceeds went to the Australian Red Cross and WIRES Wildlife Rescue's relief efforts.[25]

Surfboards and clothing

Rusty has released a variety of surfboard types such as fish, shortboard, longboard, and hybrid surfboards.[26] Its surfboard models include the Rusty Keg,[27] the Rusty Blade,[28] and the Dwart.[29] [30]

Rusty also makes clothing such as shirts,[31] boardshorts,[32] sandals,[33] and swimwear.[34] Rusty also introduced shark deterrent patterns to its surfboards in 2017.[35] [36] [37]

See also

Notes and References

  1. Web site: Vegas Enterprises.
  2. Web site: Rusty Australia | Shop Ethical! company profile. guide.ethical.org.au.
  3. Web site: Saba Button, the girl who is never alone. April 7, 2011. PerthNow.
  4. Web site: Josh Kerr Parts Ways With Long-time Sponsor, Rusty. December 19, 2016.
  5. Web site: RUSTY WELCOME WADE CARMICHAEL. December 11, 2019.
  6. Web site: This Former Local Avalon Shop Rat Is One Of Australia's Shiniest New Toys!. July 1, 2020.
  7. Web site: Jacob Szekely: Not As Bad As He Seems. May 30, 2021.
  8. Web site: Rusty sells trademarks. August 11, 2006.
  9. Web site: Founder of the Rusty Brand Sheds Surf Wear for Surfboards. August 8, 2006. Los Angeles Times.
  10. Web site: Surf brand to catch new US wave. January 27, 2016. The West Australian.
  11. Web site: Rusty Boardhouse La Jolla Closes. May 25, 2020.
  12. Web site: Rusty Preisendorfer to be honored at The Boardroom. July 29, 2014.
  13. Web site: The Rusty Preisendorfer story is a San Diego story | San Diego Reader. www.sandiegoreader.com.
  14. Web site: Vegas Enterprises. Business News.
  15. Web site: Clifton "CJ" Hobgood "2016 Surf Champion" Surfing Walk of Fame. September 29, 2017.
  16. Web site: Wet 'n Wild -- Rockin' Fig. January 31, 2002. Daily Pilot.
  17. Web site: Rusty & Billabong replicate Occy's magic board. Surfersvillage.com.
  18. Web site: The Stuff of Legend: The Occy 84 | Journal | Surfdome. www.surfdome.com.au.
  19. Web site: Holy Trinity: Occy, Rusty and Billabong. September 29, 2016.
  20. Web site: Watch Rusty's new film: TUFF – Starring Noa Deane with Josh Kerr and Dylan Goodale. What Youth.
  21. Web site: This is TUFF. September 2, 2015.
  22. Web site: Rusty's Chupacabra: A Lively Board for Less Than Thrilling Conditions. June 6, 2018.
  23. Web site: Check Out Rusty's Extremely Versatile and High Performance Summer Surfboard. July 12, 2018.
  24. Web site: Rusty's "Blackbird," a Big Open Ocean Swell Chasing Step-up. September 14, 2018.
  25. Web site: If There's One Positive Thing About These Fires, It's Seeing Everyone In The Surf Industry Do Their Part To Help. January 10, 2020.
  26. Web site: Rusty Surfboards Review | Epic Boards or Rip Off? [2021]]. July 2, 2020.
  27. Web site: Joyride Board Test: The Rusty 'Keg'. July 16, 2021.
  28. Web site: Joyride: The Rusty Blade Surfboard Test. June 3, 2019.
  29. Web site: Surfboard of the Week: The DWART from Rusty. April 11, 2013.
  30. Web site: Surfboard Reviews - The Rusty Dwart. October 23, 2012.
  31. Web site: Rusty's Been Rad Since Forever and Their New Collection is No Exception. 11 December 2020.
  32. Web site: Boardshort Spotlight: Rusty. August 7, 2019. Surfline.
  33. Web site: Rusty Women's Sandals - Shoes | Stylicy Australia. Stylicy.
  34. News: Gemma Ward Wishes Fast Fashion Was Less Prevalent. Lane. Florsheim. Wall Street Journal. May 4, 2019. www.wsj.com.
  35. Web site: Rusty Will Put Shark Deterrent Patterns on Its Boards Sold Down Under. Chase. Scheinbaum. The Inertia. 17 January 2017 .
  36. Web site: Rusty Wants to Bring an Anti-Shark Surfboard to the Market. www.ispo.com.
  37. Web site: Rusty Surfboards to put shark deterrent zebra patterns on boards in Australia. January 18, 2017.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Rusty Australia".

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