Russell S. Winer Explained

Russell S. Winer
Alma Mater:	Union College (BA) Carnegie Mellon University (MS, PhD)
Workplaces:	Columbia Business School Owen Graduate School of Management Haas School of Business New York University Stern School of Business University of the People
Discipline:	Business administration, marketing
Sub Discipline:	Customer relationship management, consumer choice, information technology

Russell Stuart Winer is an American econometrician and academic administrator. He is the William Joyce Professor of Marketing at the New York University Stern School of Business and dean of the department of business administration at the University of the People.

Education

Winer completed a B.A. in economics with Phi Beta Kappa honors at Union College in 1973. He earned a M.S. (1975) and Ph.D. (1977) in industrial administration from Carnegie Mellon University.^[1] His dissertation was titled An econometric analysis of the effect of advertising on consumer behavior. Richard Staelin was Winer's doctoral advisor.^[2]

Career

Winer was a consultant for American Airlines, New York Telephone, Ogilvy & Mather, and Dancer Fitzgerald Sample. In the 1980s, he was a faculty member of the Owen Graduate School of Management at Vanderbilt University. In 1986, Winer joined the marketing firm, Nashville Consulting Group to perform conjoint analyses related to purchase decisions.^[3]

Since 2009, Winer has been the dean of the department of business administration at the University of the People. He leads the institution's Master of Business Administration program.^[4]

Winer is the William Joyce Professor of Marketing^[5] and has been chair of the marketing department at the New York University Stern School of Business.^[6] He has taught at the Indian School of Management and Entrepreneurship, Mumbai and has written three books and over 70 papers on marketing.^[5]

In 2015, Winer became a fellow of the American Marketing Association.

Winer has supported Sharpie's modern advertising methods, calling it "a really interesting, multichannel campaign".^[6] He has spoken about the difficulties when multiple brands are in a marketplace, and thinks the choice can sometimes overwhelm consumers.^[5] Along with Itamar Simonson, Winer has conducted research on shopping behavior.^[7]

Selected works

Books

• Book: Lehmann. Donald R.. Analysis for marketing planning. Winer. Russell S.. 1988. Business Publications. 978-0-256-05783-6. Plano, Tex.. en. 17474237. Donald Lehmann. ^[8]
• Book: Lehmann. Donald R. Product management. Winer. Russell S.. 1997. McGraw-Hill Education. 978-0-256-21439-0. Chicago. en. 35001893. ^[9]
• Book: Winer, Russell S.. Marketing Management. 2004. Prentice Hall. 978-0-13-140547-9. en.
• Book: Winer, Russell S.. Pricing. 2005. Marketing Science Institute. 978-0-9657114-6-3. Cambridge, Mass.. en. 63286707.
• Book: Winer. Russell S. The history of marketing science. Neslin. Scott A. 2014. World Scientific Pub. Co.; Now Publishers Inc.. 978-981-4596-48-0. Singapore; Hanover, MA. en. 884330508.

Journal articles

• Winer. Russell S.. September 1986. A Reference Price Model of Brand Choice for Frequently Purchased Products. Journal of Consumer Research. en. 13. 2. 250–256. 10.1086/209064. 0093-5301.
• Winer. Russell S.. July 2001. A Framework for Customer Relationship Management. California Management Review. en. 43. 4. 89–105. 10.2307/41166102. 41166102. 5700859. 0008-1256.
• Winer. Russell S.. May 2009. New Communications Approaches in Marketing: Issues and Research Directions. Journal of Interactive Marketing. en. 23. 2. 108–117. 10.1016/j.intmar.2009.02.004. 19013556 .

Notes and References

1. Web site: CV. August 2019. NYU Stern School of Business.
2. An econometric analysis of the effect of advertising on consumer behavior. 1979. Russell Stuart. Winer. Ph.D.. Carnegie Mellon University Graduate School of Industrial Administration. 830689256.
3. News: 1986-05-11. People in Business. 136. The Tennessean. 2021-02-19. Newspapers.com.
4. Web site: University of the People offers MBA with no tuition charge. Viña. Gonzalo. 2016-03-15. Financial Times. en-GB. 2020-04-17.
5. Web site: Bansal. Shuchi. 2016-09-19. Too much choice can confuse consumers, says marketing guru Russell Winer. 2021-02-19. mint. en.
6. News: Levere. Jane L.. 2011-07-27. A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expression (Published 2011). en-US. The New York Times. 2021-02-19. 0362-4331.
7. Web site: Soman . Dilip . What trick-or-treating tells us about human nature . theconversation.com . The Conversation . 22 February 2021.
8. Barczak. Gloria. September 1997. Review. Journal of Product Innovation Management. 14. 5. 424. 0737-6782. 1540-5885.
9. Reviews of Product Management:
   • van Everdingen. Yvonne M.. Waarts. Eric. December 1999. Book review. International Journal of Research in Marketing. 16. 4. 323. 10.1016/S0167-8116(99)00015-4. 0167-8116. 1873-8001.
   • Barczak. Gloria. September 1997. Review. Journal of Product Innovation Management. 14. 5. 425. 0737-6782. 1540-5885.
   • Merunka. Dwight. September 2001. Review. Recherche et Applications en Marketing. 16. 3. 117. 10.1177/076737010101600310. 167354009. 0767-3701. 2051-2821.