Russell Findlay (businessman) explained

Russell Findlay
Birth Date:4 May 1965
Birth Place:Rochester, New York, US
Occupation:Marketing, Advertising, small business entrepreneur, philanthropist
Years Active:1990-present
Boards:Association of National Advertisers
Alma Mater:SUNY Oswego (BS)
Xavier University (MBA)
Massachusetts Institute of Technology

J. Russell Findlay (born May 4, 1965) is an American businessman, philanthropist and an advertising and marketing executive. He is currently the global chief marketing officer at Hiscox, an international specialist insurer[1] as well as a small business owner and a managing director of a non-profit organization.

Career

Findlay is currently the global chief marketing officer at Hiscox and was the first chief marketing officer in the history of Major League Soccer.[2] Before MLS, he worked for PepsiCo with the American Advertising Federation Hall of Fame inductee Alan Pottasch. He worked at PepsiCo under the chairmen Roger Enrico, Steven Reinemund and Indra Nooyi. While there, he helped to launch SoBe Mr. Green soft drink, Sierra Mist and Sierra Mist Free,[3] including helping to produce a TV commercial putting the soccer players Freddy Adu and Pelé together for the first time.[4]

Findlay also launched Pepsi Max while at PepsiCo.[5] He was responsible for negotiating an on-air integrated marketing sponsorship deal with ABC's Duel.[6]

Findlay started his career at Unilever as a territory sales rep before moving to new business innovation then into its brand marketing department at Lever House.

Memberships and associations

Honors and awards

He has earned two Effie Awards for effective advertising.,[11] several Financial Communication Society Awards including Best in Show, a Global Ace award,[12] the CMO Club Growth Award [13] the ANA's B2B Marketer of the Year [14] and was named as one of 2014's 30 most influential marketers in the world.[15] He has been a final round judge of the Effie Awards, the ANA's B2 awards, the BMA Global Ace Awards and the FCS Portfolio Awards [16]

In 2019, Findlay was awarded the FCS Jamie DePeau Leadership Award from the Financial Communications Society.[17] The objective of the Jamie DePeau Leadership award is to honor, every year, FCS members who, through personal and professional contributions to their communities, serve as living examples of the selfless, inspirational leadership that Jamie DePeau embodied during her career in financial services marketing.

Publications and teaching

Findlay has written or has been mentioned or quoted in a number of publications including:

Books:

Video:

Podcasts:

Print:

Findlay is a frequent guest lecturer at business schools. He has lectured and presented at Harvard Business School, Yale School of Management, Columbia Business School, the University of Pennsylvania's Wharton School of Business, Indiana University Bloomington's Kelley School of Business, SUNY Oswego and Skidmore College among others. He is also a frequent presenter at industry conferences on marketing and advertising topics.

Education

His undergraduate degree is in marketing from SUNY Oswego, where he is on the board of the School of Business.[31] He also has an MBA with a concentration in marketing and advertising from Xavier University and a Financial Technology certificate from Massachusetts Institute of Technology.

Personal

Findlay is related to the advertising and media couple, the New York Post editor Joseph Cookman and his wife, the Ladies Home Journal editor Mary Bass.

He also runs the Findlay Family Foundation, a non-profit 501c3 organization providing college scholarships to high school seniors from underprivileged school districts.

Findlay is a US Soccer referee.

Notes and References

  1. Hiscox hires marketing veteran Russell Findlay as Head of US Marketing. Hiscox Insurance.
  2. Web site: Thomaselli . Rich . Major League Soccer Taps Findlay as First CMO . Ad Age . 2011-01-20 . 2018-06-11.
    - News: Accounts and People of Note in the Ad Industry. The New York Times. February 14, 2011 . subscription.
    - Web site: J. Russell Findlay named CMO of MLS, SUM . MLS . 2011-01-20 . 2018-06-11.
  3. Web site: Major League Soccer Taps Findlay as First CMO. Ad Age.
  4. http://www.highbeam.com/doc/1G1-114821483.html
  5. Web site: Findlay named chief marketing officer. Soccer America . subscription.
  6. Web site: Series / Duel . TV Tropes.
    - Web site: "DUEL," A NEW TOURNAMENT-STYLE GAME SHOW BASED ON SMARTS, SKILL AND STRATEGY, WILL PREMIERE WEEK OF DECEMBER 17 ON ABC . Reality Wanted . December 12, 2007.
    - Duel, the Adrenaline-Filled, Head-To-Head Competition Game Show, Returns to ABC in a Revamped Format, Friday, April 4 . ABC . March 13, 2008 . The Futon Critic .
  7. Web site: Board of Directors . Association of National Advertisers .
  8. Web site: Board of Directors . BMA New York City .
  9. Web site: Sponsorship & Event Marketing - Committees - Events & Webinars . ANA .
  10. Web site: NARB Panel Members. BBB Programs.
  11. Web site: Winners Showcase : 2004 : Shockingly Refreshing. Effie Awards . June 17, 2010. https://web.archive.org/web/20100617045932/http://www.effie.org/winners/showcase/2004/322. 2010-06-17.
    - Web site: Winners Showcase : 2008 : Wake Up People. Effie Awards . June 9, 2008. https://web.archive.org/web/20080609031013/http://www.effie.org/winners/showcase/2008/2643. 2008-06-09.
  12. Web site: 2015 Global ACE Awards Winners . ANA .
  13. Web site: 2016 CMO Award Winners . The CMO Club .
  14. Web site: ANA Business Marketing - 2020 B2 Award Winners . https://web.archive.org/web/20200722190955/https://www.b2awards.com/a/page/2020_B2_Winners. dead. July 22, 2020. B2 awards.
  15. Web site: The Internationalist of the Year 2014: Russell Findlay, Hiscox Insurance . The Internationalist.
  16. Web site: Portfolio Awards . The Financial Communications Society. February 24, 2015. https://web.archive.org/web/20150224120742/http://thefcs.org/fcs-awards/portfolio-awards-2/. 2015-02-24.
  17. Web site: FCS Jamie E. DePeau Leadership Award . The Financial Communications Society . https://web.archive.org/web/20201203100630/https://thefcs.org/fcs-awards/fcs-jamie-e-depeau-leadership-award/ . December 3, 2020.
    - Web site: Leadership Award Honors Russell Findlay of Hiscox. FCS.
  18. Book: Johnson, Nicholas. The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer. 21 June 2015. Pearson FT Press. 978-0134084503.
  19. Book: Target 2000: The Rising Tide of TechnoMarketing. Carlene A.. Thissen. John. Karolefski. 28 January 1998. Retail Systems Consulting. 1578140072.
  20. Web site: Episode 4: AEF Industry Conversation with Russ Findlay. Advertising Education Foundation. 17 May 2018 . YouTube.
  21. Web site: In Financial Services, Storytelling Is More Important Than Ever. CMO.
  22. Web site: Customer Experience Transformation: One CMO's Powerful Story. Blake. Morgan. Forbes.
  23. Web site: 7 Simple Steps to Expanding Overseas . Inc. . 15 April 2016.
    - Web site: Uber's Name May Be Too Tarnished to Keep. Here's Why. Inc.. 6 December 2017.
  24. Web site: ANA/BMA16: A Business Insurance Company Embraces Risk . Kate Maddox . 2 June 2016.
  25. Web site: In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has 'Lost Its Courage'.
    - Web site: Young CEOs Open Up About Their Failures .
  26. Web site: Hiscox Takes a Risk With Revamped Insurance Branding . Chief Marketer. 9 June 2016.
    - Web site: VIEW FROM THE TOP.
    - Web site: Hiscox Debuts Barcode Campaign to Target Small Businesses. April 10, 2019. Chief Marketer.
  27. Web site: B-to-B Marketer, Winter 2016. January 30, 2016. https://web.archive.org/web/20160130230033/http://viewer.zmags.com/publication/916f9f6a#/916f9f6a/8. 2016-01-30.
  28. Web site: Network - Events - Consulting - Directory - Analytics - Forum - Charity - Awards - Survey. Quality Financial Media .
  29. Web site: Encourage Courage: 5 Questions With Hiscox CMO Russ Findlay . 13 October 2017.
    - Web site: If IWD Had a Hammer: 5 Questions With Hiscox CMO Russ Findlay. 8 March 2018.
  30. Web site: Russell Findlay . Carrier Management.
  31. Web site: Our Vision. SUNY Oswego - School of Business . June 2, 2010. https://web.archive.org/web/20100602063837/http://www.oswego.edu/academics/colleges_and_departments/business/about_us/advisoryB.html. 2010-06-02.

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