Russ Klein Explained

Russell "Russ" Klein is an American business executive. He was the CEO of the American Marketing Association from 2014 to 2021. He has also directed the marketing operations of brands such as Burger King, 7-Eleven, Arby's,[1] and Dr. Pepper/7UP.

Education

Klein attended The Ohio State University Fisher College of Business and graduated in 1979 with a degree in business administration.[2] He later graduated from the Harvard Business School Advanced Management Program in 1998.[3] Klein is a recipient of Ohio State University's Fisher College of Business Distinguished Alumnus Award.[4]

Career

After graduation, Klein was hired by Liggett Stashower, a Cleveland-based advertising agency.[5] He went on to join advertising companies Leo Burnett and Foote, Cone & Belding, where he supervised accounts including United Airlines, Gatorade, MaytagKimberly-Clark, and McDonald’s.[6]

In 1987, Klein was named head of marketing for Seven-Up USA at age 29. He helped develop and introduce Cherry 7UP.[7]

In 2002, Klein became Chief Marketing Officer at 7-Eleven[8] before joining Burger King the following year.[9]

At Burger King, Klein served as President of Global Marketing, Strategy, and Innovation. Under Klein's leadership, the company was named by Adweek as “The Advertiser of the Decade” for the 2000s.[10]   Klein also oversaw the development of Burger King's "Subservient Chicken" campaign, which was recognized by several publications including The New York Times,[11] The One Show,[12] and The Wall Street Journal  as one of the best ads of  the 2000s.

Klein was also responsible for Burger King's "Whopper Freakout" advertising campaign, which won a Grand Effie, the top award for marketing effectiveness.[13] [14] [15]

In 2012, Klein became Chief Marketing Officer at Arby's.[16] [17]

Klein served as CEO of the American Marketing Association in 2014 to 2021.[18]

Notes and References

  1. Web site: Vranica . Suzanne . 2022-01-12 . Arby's Names Marketing Chief . 2023-04-25 . WSJ . en-US.
  2. Web site: 2019-04-16 . Klein honored for excellence in marketing . 2022-12-19 . Fisher College of Business . en.
  3. Web site: 2018-09-01 . How to become a CEO of the American Marketing Association . 2023-04-25 . How I Got The Job . en.
  4. Book: Vaidya . Nick . Cultural Transformations: Lessons of Leadership and Corporate Reinvention . Mattone . John . 2016-01-04 . John Wiley & Sons . 978-1-119-05576-1 . en.
  5. Web site: 2014-07-28 . Russ Klein . 2022-12-19 . Crain's Chicago Business . en-US.
  6. Web site: 7-Eleven's Klein Is New BK CMO . 2022-12-19 . Adweek . 26 May 2003 . en-US.
  7. News: McGill . Douglas C. . 1989-02-11 . 7-UP GOLD: THE FAILURE OF A CAN'T-LOSE PLAN . en-US . The New York Times . 2022-12-19 . 0362-4331.
  8. Web site: RUSS KLEIN: 7-Eleven . 2023-08-15 . www.mediapost.com . en.
  9. Web site: Burger King Ad Man Russ Klein Talks 'Tension in Advertising' . 2022-12-19 . Memphis Daily News.
  10. Web site: 2009-04-07 . Burger King's 'Subservient Chicken' Marketing CampaignMarketingCase StudyCase Studies . 2022-12-19 . www.icmrindia.org.
  11. News: Elliott . Stuart . 2010-11-30 . The Best of the Best, Digitally Speaking . en-US . The New York Times . 2022-12-19 . 0362-4331.
  12. Web site: 2014-04-28 . Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again . https://web.archive.org/web/20221219052341/https://www.nbcnews.com/id/wbna55055204 . dead . December 19, 2022 . 2022-12-19 . NBC News . en.
  13. Web site: Mersch . Amy . Russ Klein . 2022-12-19 . Ignite! 2022 . en-US.
  14. Web site: 2009-06-04 . 'Whopper Freakout' Wins Grand Effie . 2022-12-19 . Ad Age . en.
  15. Web site: 2009-11-10 . Global Marketing Chief Russ Klein Exits Burger King . 2023-08-15 . Ad Age . en.
  16. Web site: 2014-01-22 . Arby's calls Smokehouse Brisket most successful new product . 2022-12-19 . Nation's Restaurant News . en.
  17. Web site: 2012-01-11 . Russ Klein Joins Arby's as CMO . 2023-08-15 . Ad Age . en.
  18. Web site: A Note From Karen Albritton, Chair, AMA Board of Directors . 2022-12-19 . American Marketing Association . en-US.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Russ Klein".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.