| Rushes Postproduction Limited | |
| Type: | Part of the Deluxe Entertainment Services Group |
| Foundation: | United Kingdom (1977) |
| Defunct: | United Kingdom (2017) |
| Location: | Soho |
| Num Employees: | 90 (2007) |
| Industry: | Post production and visual effects |
| Homepage: | www.rushes.co.uk |
Rushes Postproduction was a post-production and visual effects company based in London. Rushes closed down in December 2017. [1]
It had a worldwide reputation for producing commercial and pop-promo projects. The company was formed in 1977 and its staff spawned many successful spin-offs, including The Foundry, Main Frame, Nice Biscuits and Smoke & Mirrors. Rushes was bought by Richard Branson in 1987 and sold to Liberty Livewire (rebranded Ascent Media Group)http://mixonline.com/news/audio_liberty_livewire_renamed/ by the Virgin Group in 2000.
The company famously posted Dire Straits' "Money for Nothing"; the first video ever to be played on MTV Europe and the launch advert for the Ford Puma featuring a composited late Steve McQueen.
The company was the first in the UK to acquire a Rank-Cintel URSA (replaced with a Thomson Spirit) and a C-Reality Telecine as well as being the first to adopt a Discreet (now an Autodesk subsidiary) Flame SGI based compositing suite.
In 2006, Rushes became a fully HD capable facility from Telecine through visual effects and 3D. One of the first HD projects was the rebranding of ITV 3 in January 2006.
Rushes posted pop-promos for many well known bands including Arctic Monkeys, Dido, Faithless, Gorillaz, Ian Brown, Manic Street Preachers, New Order, Scissor Sisters, The Streets, Oasis, Placebo, Red Hot Chili Peppers, and Snow Patrol.
In 2009, Rushes was nominated for a Primetime Emmy Award for its visual effects work on Discovery's series, .
The company was acquired by the Deluxe Entertainment Services Group in January 2011.[2]
Deluxe Entertainment Services then subsequently decided to close down the 40-year-old Post House in December 2017.
Commercials or pop-promos that Rushes worked on and were popular or groundbreaking for their time:
Each summer, Rushes hosted the Rushes Soho Shorts Film Festival.