| Official Name: | Rural, Wisconsin |
| Pushpin Map: | Wisconsin#USA |
| Subdivision Type: | Country |
| Subdivision Name: |  United States |
| Subdivision Type1: | State |
| Subdivision Type2: | County |
| Subdivision Name2: | Waupaca |
| Timezone: | Central (CST) |
| Utc Offset: | -6 |
| Timezone Dst: | CDT |
| Utc Offset Dst: | -5 |
| Elevation Ft: | 876 |
| Coordinates: | 44.3131°N -89.1531°W |
| Postal Code Type: | ZIP codes |
| Postal Code: | 54981 |
| Area Code: | 715 & 534 |
| Blank Name: | GNIS feature ID |
| Blank Info: | 1572728 |
Rural (also Nepewan, Nepowan) is an unincorporated community in the Town of Dayton, Waupaca County, Wisconsin, United States.
Starting in 1851, Yankee settlers were drawn to the area by its potential for milling using the Crystal River. Until the mid-1870s many settled in the area building Greek Revival styled houses on a semi grid pattern hoping that the expansion of the railroad would follow the well traveled path between Berlin and Stevens Point and provide and economic boom for the town. When it bypassed Rural for Waupaca to the north economic growth stopped and no new houses were built for 40 years.
Rural was the home town of author and poet Margaret Ashmun (1885-1940) who was born in Rural.[1] The Ashmun family home still stands in Rural.[2] Wisconsin State Senator and lawyer George Hudnall (1864-1936) was also born in Rural.[3] Rural was also the birthplace and home town of Wisconsin state legislator Andrew R. Potts (1853-1932).[4]
Rural has been listed on the National Register of Historic Places since 1989. There are 15 of buildings contributing to the listing along with various structures and bridges.[5]