Ruby Skye P.I. Explained

Genre:Web Series
Tween Comedy
Detective Mystery
Creator:Jill Golick
Starring:Madison Cheeatow
Marlee Maslove
Elena Gorgevska
Scott Beaudin
Country:Canada
Language:English/French subtitles
Num Seasons:3
Num Episodes:26
Executive Producer:Karen Walton
Steven Golick
Jill Golick
Location:Toronto, Ontario, Canada
Runtime:5-8 minutes

Ruby Skye PI is a Canadian web series created by Jill Golick. The first two seasons, The Spam Scam and The Haunted Library, were shown on YouTube over the course of a few months and has since been shown on Koldcast, Vimeo, blip.tv, DigitalChickTV, Clicker, and MinglemediaTV. Ruby Skye PI has earned plaudits from numerous festivals, including the ITN Festival,[1] the Banff World Media Festival,[2] and the LA Web Festival.[3] The web series follows the detective work of Ruby Skye as she tries to solve mysteries using her keen powers of observation.

Cast

Recurring characters

Production

Ruby Skye P.I. is the brainchild of the digital pioneer Jill Golick, and is directed by Kelly Harms and produced by Karen Walton, Kerry Young and Golick under the flag of her company, Story2.OH. Golick and Julie Strassman, Golick's writing partner, crafted the story and then developed the character of Ruby to go along with it. They applied to the Independent Production Fund[21] and then wrote the scripts when they had the money. They had the green light from IPF[22] on June 18, 2010, and shot all 12 episodes of the first season in early August of that year.[23]

Transmedia

Ruby Skye P.I. has a unique relationship with its audience in that the creators are immediately accessible. They have a dedicated Twitter account, Facebook group, Tumblr account, and YouTube page. Their official website allows audience members to interact with the show, from reading blog entries relating to content to playing games of rock, paper, scissors. Despite their openness, Jill Golick, speaking at a Writers Guild of Canada event, said of Ruby Skye's audience that they "created opportunities on the website for our audience to participate and be part of a community and we'll do that much more with the storytelling next time around".[23]

As of the second season, Ruby Skye P.I. has several websites that lend to the transmedial experience. These include O'Deary Library,[24]

Notes and References

  1. Web site: ITNFilmFestival.com. Itnfilmfestival.com. 21 February 2022.
  2. Web site: Banff World Media Festival, June 10-13, 2012. 2011-08-17. 2011-08-23. https://web.archive.org/web/20110823122859/http://www.banffmediafestival.com/interactive-rockie-nominees.php. dead.
  3. Web site: lawebfest.wordpress.com doesn't exist . 2022-02-21 . 21 February 2022 . https://web.archive.org/web/20220221215625/https://wordpress.com/typo/?subdomain=lawebfest . dead .
  4. Web site: Madison Cheeatow. Rubyskyepi.com. 25 October 2010. 21 February 2022.
  5. Web site: Marlee Maslove | Ruby Skye P.I.. 2011-08-17. 2012-01-12. https://web.archive.org/web/20120112082807/http://www.rubyskyepi.com/marlee/. dead.
  6. Web site: Meet Diana Noughton. Rubyskyepi.com. 2022-02-21.
  7. Web site: Edmund. Rubyskyepi.com. 2022-02-21.
  8. Web site: Kevin Gutierrez | Ruby Skye P.I.. 2011-08-17. 2012-01-11. https://web.archive.org/web/20120111215940/http://www.rubyskyepi.com/kevin/. dead.
  9. Web site: Ali Adatia | Ruby Skye P.I.. 2011-08-17. 2012-01-11. https://web.archive.org/web/20120111221431/http://www.rubyskyepi.com/ali-adatia/. dead.
  10. Web site: Ryan Egan | Ruby Skye P.I.. 2011-08-17. 2012-01-12. https://web.archive.org/web/20120112082832/http://www.rubyskyepi.com/ryan-egan/. dead.
  11. Web site: Raj Verman | Ruby Skye P.I. . 2011-08-17. 2012-01-12. https://web.archive.org/web/20120112103504/http://www.rubyskyepi.com/raj-verman/. dead.
  12. Web site: Rodrigo Fernandez-Stoll | Ruby Skye P.I.. 2011-08-17. 2012-01-12. https://web.archive.org/web/20120112082817/http://www.rubyskyepi.com/rodrigo-fernandez-stoll/. dead.
  13. Web site: Pui-Ling Tam | Ruby Skye P.I.. 2011-08-17. 2012-01-12. https://web.archive.org/web/20120112082811/http://www.rubyskyepi.com/pui-ling-tam/. dead.
  14. Web site: Laska Sawade | Ruby Skye P.I.. 2011-08-17. 2012-01-11. https://web.archive.org/web/20120111221437/http://www.rubyskyepi.com/laska-sawade/. dead.
  15. Web site: Meet Ava O'Deary. Rubyskyepi.com. 2022-02-21.
  16. Web site: Ophelia Bedelia. Rubyskyepi.com. 2022-02-21.
  17. Web site: Lillian O'Shyte. Rubyskyepi.com. 2022-02-21.
  18. Web site: Henry O'Henry. Rubyskyepi.com. 2022-02-21.
  19. Web site: Gifted Sarah. Rubyskyepi.com. 2022-02-21.
  20. Web site: Finch. Rubyskyepi.com. 2022-02-21.
  21. Web site: Independent Production Fund . Ipf.ca. 21 February 2022.
  22. Web site: 15 Canadian web series get funding from the Independent Production Fund - Industry Centre - National Screen Institute - Canada's national training school for writers, directors and producers in film, television and digital media. 2011-08-18. 2011-07-11. https://web.archive.org/web/20110711113342/http://www.nsi-canada.ca/15_canadian_web_series_get_funding_from_the_independent_production_fund.aspx. dead.
  23. Web site: Archived copy. 2011-08-18. 2011-09-28. https://web.archive.org/web/20110928092851/http://www.wgc.ca//files/WTTV_8_RubySkyePI_Mar0111.mp3. dead.
  24. Web site: O'Deary Library
    access-date=2022-02-21
    .

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