| Rubicon Exotic Juice Drinks | |
| Type: | Exotic Juice Drinks |
| Hq Location City: | Richmond Hill, Ontario, Canada Milton Keynes, United Kingdom[1] |
| Foundation: | London, United Kingdom |
| Founders: | Naresh Nagrecha and Vishram Vekaria |
| Products: | Rubicon Mango Rubicon Passionfruit Rubicon Raspberry & Pineapple Rubicon Pomegranate Rubicon Guava Rubicon Lychee Rubicon Guanabana Rubicon Pineapple & Coconut Rubicon 100% Organic Coconut Water Rubicon Raw Energy[2] |
| Website: | |
Rubicon Exotic Juices (Rubicon Food Products Limited) is a beverage manufacturer with headquarters in Richmond Hill, Ontario, Canada and Milton Keynes, United Kingdom. It was founded in the United Kingdom in 1981. The company specializes in producing juice drinks from exotic fruits, and produces energy drinks. Veena Nagrecha owns the international business Rubicon ROW inherited from her husband and founder, the late Naresh Nagrecha. Their son, Neel Nagrecha, is the Managing Director, and their daughter, Anjalee Nagrecha, is the Marketing Director. The UK and European company is owned by A.G. Barr.
In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate.[3] In 2022, an apple & guava flavour was released.[4] In 2023, pineapple & passionfruit was added to the range.
Rubicon in 2010 won M award for the favourite Swedish drink of the year.
In 2007, Rubicon was the sponsor of the Urban Music Awards.[5] Rubicon has also sponsored Sky Sports' coverage of the ICC Cricket World Cup and World Twenty20 Championship,[6] with the catchphrase "Time for a Rubicon break" often heard before adverts.