Royal Purple (lubricant manufacturer) explained

Royal Purple, Inc.
Type:Private
Foundation:1986
Founder:John Williams
Location City:Porter, Texas
Location Country:United States
Area Served:Australia, Canada, China, Italy, Japan, Mexico, United Kingdom, United States
Industry:Oil and chemical
Products:synthetic motor oil, synthetic grease, oil filters, gear oil
Parent:Calumet Specialty Products Partners[1]
Divisions:Royal Purple Consumer Products, Royal Purple Industrial Products

Royal Purple is an American manufacturer which produces lubricants for automotive, industrial, marine, and racing use.[2] It is known primarily for its line of synthetic Royal Purple Motor Oil products used in gasoline and diesel engines.[3] [4] [5] They also produce other fluids including gear oil, transmission fluid, power steering fluid and industrial gear, bearing, engine, and hydraulic oil. Other products include chassis and bearing grease, lubricant aerosol, aerosol chain lubricant, and firearm lubricant.

History

The company was founded in 1986 by John Williams, a synthetic oil developer and later consultant. Due to a customer who said he had never seen purple oil, Williams named the product Royal Purple.[6] Producing synthetic oil using its own additives,[7] the company grew and in 2004 completed a 125,000 square foot production facility in Porter, Texas. That same year they acquired a US federal trademark for the exclusive use of purple containers for lubricants.[8] [9] In 2011 Royal Purple had an annual income of 109.5 million dollars, and in 2012 was sold in over 25,000 outlets worldwide.[10] In July 2012 Royal purple got a new owner when it was sold for 335 million dollars to Calumet Lubricants and is now part of their Branded Products Division.[11] [12] [13]

Media

In 2010 Royal Purple cooperated with DJ Funkmaster Flex to promote its products.[14] Royal Purple announced on September 25, 2013 that it would sponsor the Las Vegas Bowl for three years, from 2013 to 2016.[15] The deal is worth more than one million dollars a year.[16] [17] [18] [19] Royal Purple is the official lubricant for Lingenfelter Performance Engineering.[20] And has partnered with many other organizations such as GRC and Rally Cross.

External links

Notes and References

  1. http://www.imakenews.com/lng/e_article002452738.cfm?x=b11,0,w Calumet Buys Royal Purple
  2. http://www.popularmechanics.com/cars/news/auto-blog/royal-purple-lance-gilbert No Mention of Viscosity or Thermal Breakdown in this Royal Purple Clip
  3. https://www.questia.com/read/1P2-33486055 Driving Green for Dummies: It's Easier and Cheaper Than You Think
  4. https://web.archive.org/web/20150328200936/http://www.highbeam.com/doc/1G1-271275391.html Solvent leaves protectant film
  5. https://archive.today/20141105040848/http://mobile.reuters.com/article/idUS102038+09-May-2011+BW20110509?irpc=932 Royal Purple Takes the Guesswork Out of Motor Oil Recycling
  6. https://web.archive.org/web/20150328200941/http://www.highbeam.com/doc/1P1-126132286.html Royal Purple treat
  7. http://www.popularmechanics.com/cars/news/auto-blog/royal-purple-its-the-additives-stupid Royal Purple: It's the Additives, Stupid
  8. https://web.archive.org/web/20150328200937/http://www.highbeam.com/doc/1P3-939372351.html Industry notes, company news
  9. https://web.archive.org/web/20150328200930/http://www.highbeam.com/doc/1G1-118552205.html Chicago Tribune Car Notes Column
  10. http://globenewswire.com/news-release/2014/08/26/661277/10095980/en/Peter-Dalrymple-Co-Founder-of-Royal-Purple-Joins-Spine-Pain-Management-Inc-Board-of-Directors-and-Commits-to-an-Additional-2-Million-Funding.html Peter Dalrymple, Co-Founder of Royal Purple, Joins Spine Pain Management, Inc. Board of Directors and Commits to an Additional $2 Million Funding
  11. http://www.ibj.com/articles/34815-calumet-buying-royal-purple-for-about-335-million Calumet buying Royal Purple for about $335 million
  12. http://www.icis.com/resources/news/2012/06/06/9566905/us-calumet-agrees-to-buy-lubricant-maker-royal-purple/# US Calumet agrees to buy lubricant maker Royal Purple
  13. https://web.archive.org/web/20150328200939/http://www.highbeam.com/doc/1P3-2815992351.html New Refineries Bring Big Gains to Calumet Operation
  14. http://www.prnewswire.com/news-releases/royal-purple-lubricants-taps-dj-funkmaster-flex-to-showcase-its-latest-performance-products-86965127.html Royal Purple Lubricants Taps DJ Funkmaster Flex To Showcase Its Latest Performance Products
  15. http://www.lasvegassun.com/news/2013/sep/25/new-title-sponsor-named-royal-purple-las-vegas-bow/ New title sponsor named for the Royal Purple Las Vegas Bowl
  16. http://m.reviewjournal.com/news/las-vegas-bowl-gets-new-name-and-sponsor-call-it-royal-purple Las Vegas Bowl gets new name and sponsor: Call it Royal Purple
  17. http://www.cbssports.com/collegefootball/eye-on-college-football/23841862/royal-purple-is-new-sponsor-of-las-vegas-bowl Royal Purple is new sponsor of Las Vegas Bowl
  18. http://www.sportsbusinessdaily.com/Daily/Issues/2013/09/26/Marketing-and-Sponsorship/Royal-Purple.aspx Royal Purple To Title Sponsor Las Vegas Bowl Game For Next Three Years
  19. http://www.aftermarketnews.com/Item/130382/royal_purple_to_give_away_2015_subaru_wrx_trip_to_las_vegas_bowl_in_december.aspx Royal Purple To Give Away 2015 Subaru WRX, Trip To Las Vegas Bowl In December
  20. http://motorsportstalk.nbcsports.com/2014/06/04/pair-of-royal-purple-news-items-highlight-companys-2014-racing-program/ Pair of Royal Purple news items highlight company’s 2014 racing program

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