Royal Dansk Explained
Royal Dansk |
Type: | Subsidiary |
Fate: | Merged with Kjeldsen to form Kelsen; Royal Dansk became a brand |
Predecessors: | --> |
Successors: | --> |
Founders: | --> |
Hq Location City: | Helsingør |
Hq Location Country: | Denmark |
Products: | Butter cookies |
Owner: | |
Parent: | Kelsen Group A/S |
Royal Dansk (meaning "Royal Danish") is a Danish brand of butter cookies, manufactured by Kelsen Group A/S. It is known for its distinctive royal blue round tin container.[1] Since 2019, the brand is owned by Italian conglomerate Ferrero SpA, after it acquired the Kelsen Company for $300 million.[2]
Overview
The "Royal Dansk Company" was started in 1966 in Helsingør, Denmark. In 1990 it merged with another biscuit company, Kjeldsen, whose butter cookies are particularly well known in Hong Kong and China. The merger formed the company Kelsen. Kelsen was acquired by Campbell in 2013,[3] and then sold to Italian manufacturer Ferrero in 2019 for $300 million.[4] [5]
The blue tin box features an image of the Hjemstavnsgaard farmhouse on the island of Funen in Denmark. The container has become a part of popular culture, with many people having kept the tin box and used it for storing other items, most commonly sewing supplies.[6] [7] [8] [9] [10] [11]
Notes and References
- Web site: Sen . Mayukh . 14 December 2017 . The Enduring Appeal of Royal Dansk Butter Cookies . live . https://web.archive.org/web/20221122033142/https://www.vice.com/en/article/ned7az/the-enduring-appeal-of-royal-dansk-butter-cookies . 2022-11-22 . 22 January 2020 . Vice.
- Web site: July 12, 2019 . Ferrero Buys Danish Cookies From Campbell . live . https://web.archive.org/web/20210814155228/http://www.iitaly.org/magazine/focus/facts-stories/article/ferrero-buys-danish-cookies-campbell . 2021-08-14 . 2022-12-24 . iItaly.org . en.
- Web site: Zacks . August 12, 2013 . Campbell Closes Kelsen Group Acquisition - Analyst Blog . 2020-04-08 . www.nasdaq.com . en.
- Web site: 30 August 2019 . Campbell Soup shares rise after beating profit estimates on cost cuts . live . https://web.archive.org/web/20220819203245/https://www.cnbc.com/2019/08/30/campbell-soup-shares-rise-after-beating-profit-estimates-on-cost-cuts.html . 2022-08-19 . 8 April 2020 . . en.
- Web site: Watrous . Monica . 2019-09-24 . Ferrero affiliate completes Kelsen acquisition . live . https://web.archive.org/web/20220926164118/https://www.foodbusinessnews.net/articles/14563-ferrero-affiliate-completes-kelsen-acquisition?v=preview . 2022-09-26 . 8 April 2020 . Food Business News . en.
- Web site: Mejia . Paula . 27 March 2018 . What's in Your Royal Dansk Cookie Tin? . live . https://web.archive.org/web/20200525134012/https://www.atlasobscura.com/articles/royal-dansk-cookie-tin-found-unusual . 2020-05-25 . 8 April 2020 . . en.
- Web site: Taylor . Sonia . Reddit discovers the world's most popular repurposing hack . live . https://web.archive.org/web/20210226135740/https://9now.nine.com.au/the-block/biscuit-tin-sewing-supplies-royal-dansk/cc2cb234-865b-4307-a770-4644412748fd . 2021-02-26 . 8 April 2020 . . en-AU.
- Web site: Mejia . Paula . 12 April 2018 . Sewing Kits, Umbilical Cords, and Mold: Here's What You Keep in Royal Dansk Tins . live . https://web.archive.org/web/20221108230146/https://www.atlasobscura.com/articles/royal-dansk-cookie-tins . 2022-11-08 . 8 April 2020 . . en.
- Web site: Madarang . Catalina Ricci S. . 1 June 2018 . How Danish butter cookie containers became sewing kits . live . https://web.archive.org/web/20210104030637/https://interaksyon.philstar.com/breaking-news/2018/06/01/127948/how-danish-butter-cookie-containers-became-sewing-kits/ . 2021-01-04 . 8 April 2020 . . en.
- Web site: Donnella . Leah . 2015-10-16 . 'Fess Up, Grannies, You Ate The Butter Cookies . live . https://web.archive.org/web/20221207174731/https://www.npr.org/sections/codeswitch/2015/10/16/448898412/fess-up-grannies-you-ate-the-butter-cookies . 2022-12-07 . 8 April 2020 . . en-US.
- Web site: Tait . Amelia . 1 November 2017 . Seriously: Why Does Everyone's Mum Use That Same Cookie Tin for Sewing Stuff? . live . https://web.archive.org/web/20221029083426/https://www.vice.com/en/article/qv3jax/seriously-why-does-everyones-mum-use-that-same-cookie-tin-for-sewing-stuff . 2022-10-29 . Vice.