Rowson's Reserve Explained

Rowson's Reserve
Type:Indian whisky
Abv:42.8%
Manufacturer:Diageo
Origin:India
Introduced:3 October 2011
Ingredients:Indian grain whisky, Scotch whisky

Rowson's Reserve is a brand of Indian whisky, owned by Diageo, and launched on 3 October 2011.[1] It is a blend of Indian grain whisky and aged Scotch whisky.[2]

Rowson's Reserve's main competitors are Pernod Ricard's Blenders Pride and United Spirits Limited's Signature.[3]

History

Rowson's Reserve was launched on 3 October 2011 in Maharashtra, Haryana, Punjab and Karnataka.[4] [5] The launch marked Diageo's return to the Indian Made Foreign Liquor (IMFL) market, in which it had been inactive since 2002.[3] [6]

External links

Notes and References

  1. Web site: Diageo enters IMFL space with Rowson's Reserve whisky . https://archive.today/20130811100937/http://ibnlive.in.com/generalnewsfeed/news/diageo-enters-imfl-space-with-rowsons-reserve-whisky/844657.html . dead . 2013-08-11 . IBN Live . 2011-10-03 . 2013-08-10.
  2. Web site: Indian whisky . Drinks International . 2012-07-09 . 2013-08-10.
  3. News: Diageo brews local whiskies for larger peg . https://web.archive.org/web/20111107003737/http://articles.timesofindia.indiatimes.com/2011-09-07/india-business/30122699_1_gilbert-ghostine-largest-spirits-maker-whiskeys . dead . 2011-11-07 . 2011-09-07 . . 2013-08-10.
  4. Web site: Diageo launches Rowson's Reserve - a premium IMFL whisky . Diageo.com . 2011-10-03 . 2013-08-10.
  5. Web site: Diageo India launches Rowson's Reserve . afaqs! . 2011-10-03 . 2013-08-10.
  6. Web site: Diageo returns to Indian market . Thedrinksbusiness.com . 2011-09-13 . 2013-08-10.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Rowson's Reserve".

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