Rowntree's Randoms Explained

Rowntree's Randoms are a jelly sweet produced by Nestlé under its Rowntree's brand. The sweet was launched in the UK on 18 May 2009.

Product information

The sweets have six natural fruit flavours: blackcurrant, cherry, strawberry, orange, lime and lemon and four different textures: regular jelly, foam-backed jelly, foamy sweet and liquid-filled foam-backed jelly. The sweets are given the appearance of everyday objects, including ice cream cones, snowflakes, pigs, roller-blades, saxophones, sports cars, musical notes, paint brushes, bicycles, bow ties, ping pong paddles, flowers, puzzle pieces, buses and palm trees, hence the name "Randoms"; most marketing campaigns stipulate that no two bags contain the exact same contents, often saying that there were "billions of combinations" in every bag. In February 2012, a competition was launched to find a pack that has all red sweets in, with the lucky winner getting £10,000.[1]

In 2013, a new variant was released, named "Squidgey Speak". A second variant followed in 2014 named "Sweet 'n' Sour".

Also in 2014, Randoms began production and sale in the US under the Wonka brand.

Nutrition

A 50g packet of Rowntree's Randoms provides:

Energy - 687 kJ (164 kcal);

Protein - 2.5 g;

Carbohydrate - 37.9 g;

of which sugars - 29.6 g;

Fat - 0.2 g;

of which saturates - 0.2 g;

Fibre - 0.3 g;

Sodium - Trace;

Salt equivalent - 0.1g.

See also

Notes and References

  1. Web site: It's good to be in the red with Rowntree's. The Grocer. 10 February 2015.