| Rowenta | |
| Type: | Subsidiary |
| Foundation: | 1884 |
| Founder: | Robert Weintraud |
| Location City: | Erbach im Odenwald |
| Location Country: | Germany |
| Area Served: | Worldwide |
| Industry: | Home appliances |
| Products: | Electrical appliances |
| Parent: | Groupe SEB |
Rowenta is a German manufacturer of small household appliances. Since 1988, it has been part of the global French Groupe SEB. The German subsidiary is Rowenta Werke GmbH in Erbach in the Odenwald district in Hesse.[1]
Robert Ferdinand August Weintraud (1860-1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an amalgamation of the company's full name, in December 1909. His family lived in Offenbach am Main.[2]
The company initially used the slogan Muss heute eine Rowenta sein (today [it] must be a Rowenta).[3] In 2005 they introduced Intelligent Beauty. In 2014, they introduced the new slogan "Enjoy Technology"
Rowenta was bought by the French Groupe SEB in 1988.[4]
The company is based in Erbach im Odenwald in Odenwaldkreis. It is located off the B43 next to the A661 bridge over the River Main, in the Gewerbegebiet Kaiserlei near the Best Western Macrander Hotel. The site is also the headquarters of Groupe SEB Deutschland.