Rowe Mineralölwerk Explained

Rowe Mineralölwerk
Type:	GmbH
Founder:	Michael Zehe
Location City:	Worms
Location Country:	Germany
Key People:	Michael Zehe, Alexandra Kohlmann (managing director)
Industry:	Oil
Num Employees:	300

Rowe Mineralölwerk GmbH is a lubricant manufacturer headquartered in Worms, Germany. Founded by Michael Zehe in Flörsheim-Dalsheim in 1995, the company relocated its headquarters to Bubenheim in the Palatinate in 2000. To increase production capacity, the new headquarters in Worms were opened on 9 December 2013.^[1]

Products

Rowe's product range includes motor oils, gear and hydraulic oils, industrial and metalworking lubricants, bio-lubricants, fuel additives, but also radiator and windshield antifreeze and various car care products. The company's other products include lubricants for two-wheelers, commercial vehicles, boats and combined heat and power plants.^[2] With its own grease plant, Rowe has been producing multi-purpose and high-performance greases for the extended lubricants market since 2015.^[3] Since 2017, all Rowe products have been fully CO2 compensated.^[4]

Markets

Rowe lubricants are represented in over 80 countries worldwide. Southern and Eastern Europe, the Middle East, Asia and North and South America are among the main export markets.^[5]

Production

Lubricants are produced in 38 mixing tanks and 12 filling plants on an area of more than 110,000 m² in Worms. The second plant, based in Bubenheim, has a further ten filling plants specializing in radiator antifreeze, brake fluids and industrial lubricants.^[6]

Sponsorships

Rowe is involved in sponsoring the following below:

• Culture: Symphonic Accordion Orchestra Hessen (SAkkOH)^[7]
• Squash: Black & White Racket Club e.V. Worms and various others.^{[8] [9]}
• Powerboat: Since 2016, Rowe has supported the ROWE PowerBoat team, which competes in the Formula 2 World and European Championships.^[10]
• Motorsport: Rowe has been the main sponsor of the Nürburgring Endurance Series at the Nürburgring since 2009 and expanded its commitment by being present on the start number mats of all vehicles starting in 2017.^[11] Rowe also became the official lubricant partner of the Britcar Endurance Championship, and title partner of the Britcar Trophy Championship.^[12]
• Football:
  • Borussia Dortmund^[13]
  • Atlético Madrid^[14]
  • Wormatia Worms^[15]

Rowe Racing

See main article: Rowe Racing. In cooperation with Motorsport Competence Group AG (MCG AG), the Rowe Racing team has existed since 2011 and is mainly active in endurance races.^[16] Rowe primarily uses the cooperation to further develop and test its own products under racing conditions, but also to strengthen and publicize the Rowe brand.^[17]

Certifications and licenses

Rowe's certifications are ISO 9001 (2015), IATF 16949 (2016), ISO 14001 (2015), ISO 50001 (2011)^[18]

Notes and References

1. Web site: Mit festen Wurzeln in die Zukunft. Wirtschaftsforum.de. 31 July 2017. 21 September 2017.
2. Web site: Produkte ROWE MINERALÖLWERK GMBH BVB Champion Partner . 23 April 2018 . de.
3. Web site: Über ROWE ROWE MINERALÖLWERK GMBH BVB Champion Partner . 15 April 2019.
4. Web site: Nachhaltigkeit bei ROWE . de . 18 January 2023.
5. Web site: VRM GmbH & Co. KG. Großes Lob für den Chef. 21 September 2017.
6. Web site: Europas modernstes Schmierstoffwerk . de . 18 January 2023.
7. Web site: Sponsoren Sinfonisches Akkordeon Orchester Hessen. 21 September 2017. de.
8. Web site: ROWE Motor Oil: Echter Sportsgeist! - squashnet.de. squashnet.de. 21 September 2017.
9. Web site: ROWE Squash – Internationale und Nationale Squash Athleten von ROWE. 21 September 2017.
10. Web site: Powerboat ROWE MINERALÖLWERK GMBH. 21 September 2017. de.
11. Web site: VLN: ROWE erweitert Sponsoring in der VLN. 21 September 2017.
12. Web site: Chris . 2023-05-19 . ROWE Oils Confirmed as Official Lubricant Partner for Britcar . 2023-06-06 . Britcar Endurance . en-GB.
13. Web site: Borussia Dortmund GmbH & Co KGaA . Borussia Dortmund und ROWE verlängern Partnerschaft . de . 16 September 2021.
14. Web site: Club Atlético de Madrid - ROWE becomes Atlético de Madrid sponsor . 16 September 2021.
15. Web site: Startseite . de . 16 September 2021.
16. Web site: Bianca Leppert. VLN Team-Portrait Rowe Racing: Neuer Stern am Motorsport-Himmel. auto motor und sport. 21 September 2017.
17. Web site: Mit festen Wurzeln in die Zukunft. Wirtschaftsforum.de. 31 July 2017. 2017-09-21.
18. Web site: Zertifizierung ROWE MINERALÖLWERK GMBH BVB Champion Partner . 4 December 2018 . de.