| Round Table Advertising | |
| Type: | Private |
| Foundation: | 2000 |
| Location City: | Toronto, Ontario |
| Key People: | Sallah Cayer, Partner Brent Peterson, Partner |
| Area Served: | North America |
| Services: | Advertising, Marketing, Branding, Media Planning & Buying |
| Homepage: | http://www.roundtableadvertising.com |
Round Table Advertising (Round Table) is a privately held full-service advertising agency located in Toronto, Ontario. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.
The company asserts it is "a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective".[1]
Round Table's past and present clients include:
Round Table has produced numerous campaigns for various Weston Bakeries Ltd. brands including Wonder Bread. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand.[2] A 30-second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.[3]
In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30-second television commercial referencing the brand's history and the changes in its product lineup.[4]
In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA.[5] As part of a multimillion-dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.[6]
In the summer of 2007, Scottish & Newcastle ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider. The campaign included various non-traditional executions of outdoor advertising.[7]
Round Table Advertising has been recognized on numerous occasions for outstanding work in several categories: