Ross Honeywill Explained

Ross Honeywill is an Australian social scientist.[1] His books have been published in the US, China, Australia and New Zealand.[2]

An Adjunct Associate Professor in business and economics,[1] Honeywill is Chairman of the Social Intelligence Lab,[3] based in Melbourne Australia. He has a PhD from the University of Tasmania.[1]

He developed the NEO typology - a population classification revealing a measure of high-value consumption - for North America, Australia and Asia.[4]

He lives in Melbourne, Australia with conceptual artist and writer, Greer Honeywill.[4]

Career

In 1997 professional services firm KPMG bought his Values Bank Research Centre and renamed it the Centre for Consumer Behaviour and appointed Honeywill director. Prior to KPMG Honeywill was a research director and management consultant.[5] Before that, he worked as a retail manager and in arts administration.

Books

Honeywill is the author of and contributor to business and social science books, as well as author of a number of mainstream books, including NEO Power, Lamarck's Evolution and Wasted. Lamarck's Evolution was launched by Nobel Laureate Professor Peter Doherty and John Long at the 2008 Melbourne Writers Festival.[6] In 2011, Wasted was shortlisted in Australia for the Ned Kelly Award for true crime writing and is under development as a motion picture. The business/management book, One Hundred Thirteen Million Markets of One, is published in North America.

Journals and papers

Achievements

Notes and References

  1. Web site: Ross Honeywill - Profiles - University of Tasmania, Australia . Utas.edu.au . 2016-06-28 . 2016-08-08.
  2. Web site: ross honeywill: Books . Amazon.com . 2016-08-08.
  3. Web site: http://socialintelligencelab.com . November 27, 2023 . 27 November 2023.
  4. Web site: Data scientist and NEO creator Ross Honeywill now confronts The Man Problem . Afr.com . 2016-01-30 . 2016-08-08.
  5. Web site: Archived copy . www.scribepublications.com.au . 17 January 2022 . https://web.archive.org/web/20061127165404/http://www.scribepublications.com.au/book/neopower . 27 November 2006 . dead.
  6. Web site: Penguin Books Australia . Penguin.com.au . 2016-05-20 . 2016-08-08.