Rosa Porto Explained

Rosa Porto
Birth Date:September 19, 1930
Birth Place:Manzanillo, Cuba
Death Place:Los Angeles, California
Nationality:Cuban, American
Occupation:Baker, businesswoman

Rosa Porto (September 19, 1930 – December 13, 2019) was a Cuban-American baker and businesswoman, founder of Porto's Bakery & Café chain of restaurants in Southern California.

Early life

Porto was born in Manzanillo, Cuba. Her mother was born in Spain, and taught Porto to cook and bake. During the early years of the Cuban Revolution, her husband cut sugar cane in a labor camp, and Rosa baked for neighbors to support her family.[1] Her baking business in Manzanillo was informal, and illegal. “Whenever the secret police would come to raid the house, we already knew they were coming and the neighbors would take the equipment we had to the backyard, so they never caught her,” her daughter recounted in a 2017 interview.[2]

Career

The Portos were allowed to leave Cuba in 1971.[3] They moved to Los Angeles, where she sold her Cuban-style cakes and other foods from home, while her husband worked as a janitor. The couple used a small loan to open a bakery in Silver Lake in 1976. Their next, larger location was in Glendale in 1982, and offered an expanded menu.[4] Porto's Bakery & Cafe locations grew to include shops currently operating in Burbank, Downey, Buena Park, West Covina and Northridge, with a seventh site scheduled to open in 2025 at the Downtown Disney District at the Disneyland Resort in Anaheim. Porto's was especially popular with Cuban immigrants, but had a much wider clientele.[5] [6]

Rosa Porto retired from baking in the 1990s; her children and grandchildren continue to run the business, now with over a thousand employees.[7] [8] In 2019, Los Angeles Times referred to Porto's as "the most beloved bakery in all of Los Angeles."[9]

Personal life

Rosa and Raúl Porto married in Cuba in 1955. They had three children, Beatriz (Betty), Raul Jr. and Margarita. Rosa Porto died in 2019, aged 89.[10] [11]

External links

Notes and References

  1. Goffard, Christopher. "Rosa Porto, founder of popular Porto’s Bakery & Cafe, dies at 89" Los Angeles Times (December 14, 2019).
  2. Web site: Porto's: From Communist Cuba Secret to Southern California Icon. Wei. Clarissa. 2017-07-20. KCET. en. 2019-12-23.
  3. Web site: Antojitos por Metro: Porto's, una historia donde el sueño americano es una realidad. Ubaldo. Jose. 2011-12-13. El Pasajero. en-US. 2019-12-23.
  4. News: Porto's Bakery: Miami Vices. Burum. Linda. 1994-07-21. The Los Angeles Times. 2019-12-23. 100. Newspapers.com.
  5. News: Cuban Cafecitos and All the Comforts of Home. Fernandez. Maria Elena. 2001-02-06. The Los Angeles Times. 2019-12-23. 56. Newspapers.com.
  6. News: Palm. Iman. Porto's Bakery to open new location at Downtown Disney in 2025. ktla.com. August 13, 2024. August 21, 2024.
  7. News: For L. A.'s Porto's, volume is secret to success. Pierson. David. 2016-05-21. The Palm Beach Post. 2019-12-23. E6. Newspapers.com.
  8. Web site: Raul Porto, Jr.. Made in the CSU. 2019-12-23.
  9. Lucas Kwan Peterson, "How Rosa Porto created the most beloved bakery in all of Los Angeles" The Los Angeles Times (December 17, 2019).
  10. City News Service. "Porto’s Bakery & Cafe founder Rosa Porto dies" Daily News (December 15, 2019).
  11. Ortiz, Maria. "Muere Rosa Porto, la fundadora de Porto’s Bakery y Café en Los Ángeles" La opinion" (December 15, 2019). (in Spanish)