| Romanov | |
| Type: | Vodka |
| Abv: | 42.8% |
| Proof: | 75 |
| Manufacturer: | United Spirits (USL) |
| Origin: | India |
| Colour: | Colourless |
| Ingredients: | Grain |
| Related: | White Mischief |
Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.[1] [2] [3]
Romanov comes in four flavours:[1]
Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.[4] [5]
Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka,[6] which increased to 89% in 2010.[4] From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.[7]