We TV explained

We TV
Picture Format:1080i HDTV
Owner:AMC Networks
Country:United States
Area:Nationwide
Language:English
Headquarters:New York City
Former Names:Romance Classics (1997–2000)
WE: Women's Entertainment
(2000–2006)
Sister Channels:AMC
BBC America
IFC
Sundance TV
Online Serv 1:Philo
Online Chan 1:Internet Protocol television
Online Serv 2:YouTube TV
Online Chan 2:Internet Protocol television
Online Serv 3:Sling TV
Online Chan 3:Internet Protocol television

We TV should not be confused with MeTV.

We TV is an American pay television channel. Owned by AMC Networks since its September 1997 launch, it is oriented mainly towards lifestyle and entertainment programming targeting women, similarly to the likes of Lifetime, Bravo and the smaller, Hubbard-owned Ovation TV, as well as the NBCU-owned E! network.

, We TV is available to approximately 64,000,000 pay television households in the United States-down from its 2017 peak of 87,000,000 households.[1]

History

Romance Classics (1997–2001)

We TV was originally known as Romance Classics when it launched on September 1, 1997 under the ownership of what was then the Cablevision Systems Corporation-controlled Rainbow Media. It was originally a movie channel focusing mostly on romantic dramas and comedies, and television miniseries; similar to the original format of AMC (as American Movie Classics), the channel initially broadcast its films commercial-free.[2]

Format change as We TV (2001–2014)

On January 1, 2001, the network space was relaunched as WE: Women's Entertainment, taking on an ad-supported general entertainment format. In 2006, the channel was renamed WE tv.[3] The channel aired the first three seasons of the popular Logie Award-winning Australian television series McLeod's Daughters, but dropped the show in April 2006. The channel's format then shifted towards reality shows, with several having topics related to weddings (such as Bridezillas, Big Easy Brides and My Fair Wedding with David Tutera).[4] Other popular shows on the included Secret Lives of Women, The Locator and Amazing Cakes. In 2009, Rainbow launched Wedding Central, a sister channel to WE tv. The channel closed on July 1, 2011.

In January 2011, We TV confirmed that it had signed Toni Braxton for a reality series, entitled Braxton Family Values, which is marketed as one of the flagship shows. To prepare for a new show lineup, We TV also gave the AMC a new logo and marketing tagline: "Life As WE Know It".[5] In March 2012, We TV confirmed that the AMC had ordered 14 episodes of Kendra on Top, a reality show following the lives of Kendra Wilkinson and Hank Baskett, who previously appeared in the E! reality series Kendra. Kendra said the show focuses on "motherhood, parenthood, and wife hood".[6] Kendra On Top premiered on June 5, 2012.[7]

Rebranding (2014–present)

In June 2014, AMC unveiled a new logo, dropping the "Women's Entertainment" tagline, along with the full capitalization of WE in its branding, becoming more of a brand in the "royal we" sense. AMC president Marc Juris explained that while the AMC was to remain "a leading destination for women on television and online", the goal of the new branding was to broaden the focus on the word "we" as representing shared experiences, describing it as "a powerful and universal theme which drives connection, conversation, collaboration and community".[8] As part of the rebranding, AMC also announced its first original scripted series, The Divide, which was originally pitched for sister AMC, and was canceled after its first season.[9] [10] Its second series, South of Hell, was ordered, but burned off in one day on 2015's Black Friday after a change in the network's management back towards exclusively original reality programming.

Current programming

Scripted

Unscripted

Acquired unscripted

Acquired scripted

Former programming

Scripted

Unscripted

Acquired

Notes and References

  1. Web site: U.S. cable network households (universe), 1990 – 2023. wrestlenomics.com. May 14, 2024. July 28, 2019.
  2. News: Can Cable Figure Out Women? / Romance Classics tries a name change. SFGate. 2017-10-11.
  3. Web site: Rainbow Media Brands: WE tv . dead . https://web.archive.org/web/20110614085745/http://www.rainbow-media.com/brand_we . 2011-06-14 . 2022-12-11 . Rainbow Media Group .
  4. Web site: Sarah Haskins in Target Women: Wedding Shows. November 6, 2012.
  5. Web site: WE tv Announces Pair of Original Series for 2011. November 6, 2012.
  6. Web site: Oldenburg. Ann. Kendra lands new WE reality show, 'Kendra On Top'. USA Today. July 5, 2013. March 21, 2012.
  7. Web site: Kondolojy. Amanda. We TV's Summer Line-Up Sizzles With 'Kendra', All New 'Bridezillas', More 'Braxtons' And 'L.A. Hair'. https://web.archive.org/web/20120525065624/http://tvbythenumbers.zap2it.com/2012/05/21/we-tvs-summer-line-up-sizzles-with-kendra-all-new-bridezillas-more-braxtons-and-l-a-hair/135167/. dead. May 25, 2012. TV by the Numbers. July 5, 2013. May 21, 2012.
  8. Web site: WE tv Rebrands With New Logo, Graphics. Multichannel News. 2 June 2014 . 23 May 2017.
  9. Web site: Andreeva. Nellie. WE TV Rebrands, Drops Women From Name, Unveils New Logo, Graphics. Deadline. 2 June 2014 . 3 August 2014.
  10. Web site: Andreeva. Nellie. WE TV Officially Greenlights LaGravenese/ Goldwyn Drama As First Scripted Series, Sets 3 Scripted Projects In Development. Deadline. 23 July 2013 . 7 August 2013.
  11. Web site: Andreeva. Nellie. WE TV Renews 'Bridezillas' & 'David Tutera', Orders 'Bridezillas' Spinoff Series. Deadline Hollywood. March 28, 2013. March 29, 2013.
  12. WE tv Announces New Series "The TS Madison Experience" Premiering March 4 at 10PM ET/PT. WE tv. The Futon Critic. February 4, 2021.
  13. Web site: Marechal. AJ. WeTV orders 'Obsessed With the Dress'. Variety. April 11, 2018. October 22, 2017.
  14. Web site: WE tv Unveils Three New Unscripted Originals: 'The Lylas', 'Pregnant & Dating' + 'The Ruckers: Southern Royals'. https://web.archive.org/web/20130415143213/http://tvbythenumbers.zap2it.com/2013/04/10/we-tv-unveils-three-new-unscripted-originals-the-lylas-pregnant-dating-the-ruckers-southern-royals/177330/. dead. April 15, 2013. Kondology. Amanda. TV by the Numbers. April 10, 2013. April 10, 2013.
  15. Web site: Bibel. Sara. WE tv Greenlights 'Glam & Gold' New Reality Series Featuring Olympic Gold Medalist Sanya Richards-Ross and NFL Star Aaron Ross. https://web.archive.org/web/20140417190312/http://tvbythenumbers.zap2it.com/2013/02/21/we-tv-greenlights-glam-gold-new-reality-series-featuring-olympic-gold-medalist-sanya-richards-ross-and-nfl-star-aaron-ross/170308/. dead. April 17, 2014. TV by the Numbers. April 11, 2013. February 21, 2013.
  16. Web site: WE: Women's Entertainment Enters the World of Animation with October 6th Premiere of 'Committed'.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "We TV".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.