Roland Tay Explained

Roland Tay
Birth Name:Tay Hai Choon
Birth Place:Singapore
Occupation:Undertaker
Years Active:1970 - Present
Children:4
Website:,
Languages:English, Mandarin, Behasa Melayu, Hokkien, Cantoneses, Teochew-->

Roland Tay (; born 1947) is an undertaker in Singapore. He is known for helping the poor and families of murder victims by providing pro-bono funeral arrangements.[1] Memorial services conducted by Tay include Huang Na, Liu Hong Mei, and Ah Meng, a Singapore tourism icon.

Early life

Born in 1947 as the fourth of 10 children to a hawker in a coffee shop along Lavender Street,[2] Tay began his working life as a coffee boy at his family's coffee shop. He helped the family's coffee shop business by serving coffee and tea to customers in Singapore Casket and learned about the funeral trade.[3]

When his parents died in 1973 from stomach cancer, 6 months apart from each another, Tay inherited the coffee shop before renting it out to start a transport business for students and factory workers. But it wasn't until in 1984 when he converted the coffee shop into Casket Palace, which was subsequently bought over by Singapore Casket.[4]

Career

In the subsequent years, Tay started several funeral companies. Following the now defunct Casket Palace, he founded Casket Fairprice[5] in 1993 which was subsequently managed by his two children from his first marriage.[6] He later founded Tong Aik Undertaker, Hindu Casket and Direct Funeral Services.

Tong Aik Undertaker is in charge of operating the Singapore Police Force's police hearse, and also has operated as Direct Funeral Services[7] since 2000.

In 2004, Tay with Direct Funeral Services conducted the pro-bono funeral of Huang Na, an eight-year-old girl who was murdered brutally in Pasir Panjang, Singapore.[8] This was followed by another pro-bono funeral in 2005 of 22-year-old Chinese national Liu Hong Mei, who was murdered and chopped into seven parts before being dumped in the Kallang River.[9] The process of sewing the body parts back together took Roland Tay and his embalmers 7 hours.[10] He also oversaw the funeral of Li Hong Yan, a 24-year-old village girl from Heilongjiang who drowned at Sentosa.[11]

Tay reportedly collected around three hundred identity cards of deceased persons whom were without family, and for whom he conducted pro bono funeral services.[12]

One of Tay's more memorable cases is the pro bono funeral he provided for the primate tourism icon Ah Meng of Singapore.[13]

In 2013, Tay brought his daughter Jenny Tay into the business, who subsequently helped him rebrand the undertaking firm as a managing director[14] after quitting her job at a marketing firm. Her husband Darren Cheng also closed down his counselling business and joined her in the company as an executive director. [15]

Personal life

Tay married his first wife in his early 20s and together they had a son and a daughter who both manage Casket Fairprice. At some point, the marriage ended with a divorce. His second marriage, which also ended with a divorce in 2001, bore him another 2 daughters, including Jenny Tay who now manages Direct Funeral Services.

Later, Tay married his third wife Sally Ho. However, both Tay and Ho filed and finalized their divorce in June 2013 before being embroiled into a court battle over their properties. According to the court papers, the cumulated properties were estimated to be a total of about $20 million.[16] In 2019, the court ruled that Tay receive 60% of the matrimonial assets while Ho received 40%. The verdict also saw Ho being required to hand over her interests in the Direct Funeral business to Tay, hence effectively ending her membership with the company.[17] Ho eventually moved on to set up her own funeral company, Dignity Funeral, together with her son from her first marriage, Jeffery Tay.[18]

Notable pro bono cases

Date Case Details
9 Nov 2004 8 year old girl brutally murdered by Took Leng How, who was executed in 2006.
12 July 2005 Liu Hong Mei Kallang Body Parts Murder victim. Her boyfriend Leong Siew Chor was found guilty of killing her and executed in 2007.
31 Oct 2005 Maung Saw Oo Myanmar national who hanged himself when faced with deportation[19]
3 Dec 2005 Vietnamese-Australian youth executed for drug trafficking
27 Mar 2006 Pham Thi Truc Linc Vietnamese hostess who died climbing out of Toa Payoh Flat[20]
Oct 2006Tan Jee SuanMan who ran into MRT[21]
27 May 2007 Yuan Fu Di Chinese national who died from a hit-and-run
26 Oct 2007 15-year-old girl killed by her stepfather (who spent ten years in jail for manslaughter) in 2007.[22]
16 November 2007 Siu Chun Tao Construction worker who fell to his death[23]
10 February 2008 Ah MengDeath of Singapore tourism mascot, Ah Meng
18 September 2008 A 36-year-old peidu mama and one of the three deceased victims of the Yishun murders case. Her daughter, then 15 years old, survived the murders. The killer, Wang Zhijian, was sentenced to death in 2012 for the murder of Yang Jie and the other two victims.[24] [25]
1 July 2009 Huang Rui Jing Unemployed man had no money to mourn for sister[26]
24 March 2010 Li Hong Yan Karaoke hostess from China drowned at Sentosa[27]
13 May 2011 Alamin Bangladeshi worker who died while trapped in a container[28]
1 Feb 2015 Ken Ong Murdered his wife Karen Koh before turning the same knife on himself at their Yuan Ching Road home[29]
22 March 2016 A Chinese nurse strangled to death by her boyfriend Boh Soon Ho. Boh was arrested and sentenced to life imprisonment.[30] [31]
28 January 2017 Choong Pei Shan and her daughter Teo Zi Ning Victims of the 2017 Woodlands double murders. Choong's husband Teo Ghim Heng was sentenced to death for murdering both of them, as well as killing his unborn son.[32] [33]

Notes and References

  1. News: Chai. Hung Yin. He stitched murder victim's body back into one piece. 27 December 2014. The New Paper. Singapore Press Holdings. 4 September 2012. dead. https://web.archive.org/web/20150104180521/http://news.asiaone.com/print/News/Latest%2BNews/Singapore/Story/A1Story20120902-369147.html. 4 January 2015.
  2. News: Lim. Wen Jian. Remember The Date. The Straits Times. 25 April 2011.
  3. Web site: Life Story 2 Episode 8 . XinMsn . 16 December 2014 . https://web.archive.org/web/20141226192711/http://xin.msn.com/en-sg/video/watch/life-story-ii-episode-8/vp-5abe7f5b-ef74-4c6d-9b13-aa71ed313c9c . December 26, 2014 . dead.
  4. Web site: Collecting the Pink Card: Roland Tay's Charitable Funeral Services. Ong. Janine. 20 February 2016. live. https://web.archive.org/web/20180626052247/https://www.youtube.com/watch?v=nXDc8DllPM0. 26 June 2018.
  5. News: He's dead serious about budget burials . 18 January 2024 . The Straits Times . Susan Long . 27 July 1997.
  6. News: Grave undertakings . 18 January 2024 . The Sunday Times . Wong Kim Hoe . 12 February 2006.
  7. Web site: About. Tong Aik Undertaker 郑海船 96379909. 17 February 2016. live. https://web.archive.org/web/20160312044727/https://directfuneral.wordpress.com/about/. 12 March 2016.
  8. News: Nadarajan. Ben. Thousands Bid tearful farewell to Huang Na. The Straits Times. Singapore Press Holdings. 9 November 2005.
  9. News: Kallang body parts murder. 27 December 2014. live. https://web.archive.org/web/20141227143223/http://eresources.nlb.gov.sg/infopedia/articles/SIP_1793_2011-03-17.html. 27 December 2014.
  10. News: T.. Sua. Final Send Off. NewspaperSG. Singapore Press Holdings. 12 July 2005.
  11. News: The naked body & story behind Adrian Chua's Sentosa Cove pool in S'pore. 17 February 2016. 23 Jul 2010. lihongyan. live. https://web.archive.org/web/20160224192839/http://www.whatsonxiamen.com/news13540.html. 24 February 2016.
  12. News: Yang. JiaJun. 100 Identity Cards, 100 Sad Stories. Lian He Wanbao 联合晚报. Singapore Press Holdings. 8 February 2009.
  13. News: Kong. Simin. 4000 people give Ah Meng a final farewell. Xinmin Daily News 新明日报. Singapore Press Holdings. 10 February 2008.
  14. News: Wrist Taker. 22 September 2017. The Straits Times. 21 September 2017. en. live. https://web.archive.org/web/20170922100531/http://www.straitstimes.com/lifestyle/fashion/wrist-taker-1. 22 September 2017.
  15. Web site: Her World Young Woman Achiever 2016: Jenny Tay . 18 January 2024 . Her World . Aretha Low.
  16. News: Tan. Judith. Big money, big fight. 17 February 2016. The New Paper. live. https://web.archive.org/web/20150103215617/http://news.asiaone.com/news/singapore/big-money-big-fight. 3 January 2015.
  17. Web site: Undertaker on ownership of shophouses: 'I'm glad this nightmare is over' . The New Paper . K. C. Vijayan . 18 January 2024.
  18. Web site: About Us . Dignity Funeral . 19 January 2024.
  19. News: Low. Ling Ching. He Gets Tragic Death Wish. The New Paper. Singapore Press Holdings. 31 October 2005.
  20. News: Lim. Joyce. Funerals For Free. Singapore Press Holdings. 27 May 2007.
  21. News: Lim. Joyce. To Her, He Is For Real. The Newpaper. Singapore Press Holdings. 27 May 2007.
  22. News: Ang. Yan Ming. Buried In White. Lian He Wan Bao 联合晚报. Singapore Press Holdings. 26 Oct 2007.
  23. News: Tan. Kaisong. Bloodied Clothes were changed, His death was treated as a car accident. Lian He Wan Bao 联合晚报. Singapore Press Holdings. 16 November 2007.
  24. News: I'll stay in S'pore to fulfil Mum's last wishes. AsiaOne. 3 October 2008. 25 April 2021.
  25. News: 18 May 2016. Guilty As Charged: Man murders lover, her daughter and flatmate after quarrel over money for crab. The Straits Times . en . 25 April 2021.
  26. News: Tan. Kaisong. Unemployed Man has no money to mourn for sister. Lian He Wan Bao 联合晚报. Singapore Press Holdings. 1 July 2009.
  27. News: Sentosa Cove drowning ruled an accident. 17 February 2016. my paper. 29 Dec 2010. dead. https://web.archive.org/web/20160414175101/http://news.asiaone.com/News/AsiaOne+News/Singapore/Story/A1Story20101229-255270.html. 14 April 2016.
  28. News: Seetor. Benjamin. Just Eight Strangers At His Funeral. The New Paper. Singapore Press Holdings. 13 May 2011.
  29. News: Man at son's cremation despite differences. 2 February 2015. My Paper. 2 Feb 2015. live. https://web.archive.org/web/20150205010950/http://news.asiaone.com/news/singapore/man-sons-cremation-despite-differences. 5 February 2015.
  30. News: 7 April 2016. Murdered woman's parents didn't know she had a boyfriend. The New Paper. en. 20 October 2022.
  31. News: Lum. Selina. 8 February 2020. Circuit Road murder: Man, 51, gets life sentence for strangling nurse. The Straits Times. en. 20 October 2022.
  32. News: Woodlands deaths: Neighbours thought family was on holiday. 31 January 2017. Today. 21 September 2021.
  33. News: Woodlands double murder: Man gets death penalty for killing pregnant wife, 4-year-old daughter. 12 November 2020. Today. 21 September 2021.