Rodolfo y su Tipica RA7 explained

Rodolfo y Su Tipica was a Colombian Cumbia act, fronted by Rodolfo Aicardi (1946 - 2007), who had music released by the Discos Fuentes record label.^[1]

Prominent hits

• "Tabaco y Ron" (1979)
• "La Colegiala" (1980), a cover of the omonym song by Peruvian combo Los Ilusionistas.

Use in television advertising

In 1981, Nescafé used Rodolfo's "La Colegiala" in a French commercial for its Alta Rica brand. The commercial was credited with increasing sales by 60% and paving the way for the band's successful European tour.^[2]

Notes and References

1. Book: Morales, Ed. The Latin Beat: the rhythms and roots of Latin music from bossa nova to salsa and beyond. 2003. Da Capo Press. 0306810182. 254–255. registration.
2. Web site: If it sounds familiar . . .: Philip Sweeney on the links between roots music and advertising. The Independent (UK). 9 July 1992.