Robinson list explained

A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.^[1]

Examples

In the United Kingdom, the Mailing Preference Service composes a Robinson list (the MPS list) funded by the direct mail industry, which collects names and addresses of people who do not want to receive direct marketing. This list is circulated to marketing companies, which are then responsible for not contacting people on the list.

The Marketing Association of New Zealand maintains the New Zealand Name Removal Service, which allows private individuals to stop calls and mail from its 500 members.^{[2] [3] [4]}

Other Robinson lists include:

• Belgian Robinson list^[5]
• British Telephone Preference Service
• Canadian Do Not Call List
• Canada Post Consumers’ Choice program^[6] is a way to opt out of unaddressed advertising.
• Canada Post provides a way to opt out of addressed advertising.^[7] (Note that the address may or may not include a name.)
• Finnish mailing and telephone preference services^[8]
• French liste orange
• Italian Registro Pubblico delle Opposizioni^[9] ("Public Registry of Oppositions")
• Spanish Robinson list^[10]
• Sweden it´s called Nixregistret: https://nixtelefon.org/
• UK Mailing Preference Service^[11]
• United States National Do Not Call Registry
• Australian Do Not Call Register

See also

• Direct marketing
• E-mail marketing
• Mailshot
• Opt-out

External links

• stopjunkmail.org.uk - Free and independent advice for UK residents on stopping junk mail
• stopjunkmail.co.uk - Free and independent advice for UK residents on stopping postal junk mail
• USA.gov's reference for Telemarketing and Unwanted Mail

Notes and References

1. Book: Krafft . Manfred . International Direct Marketing: Principles, Best Practices, Marketing Facts . Hesse . Jürgen . Höfling . Jürgen . Peters . Kay . Rinas . Diane . 2007-10-14 . Springer Science & Business Media . 978-3-540-39632-1 . en. 134.
2. Web site: 19 May 2008. Ditch the direct mail?. dead. Ministry of Consumer Affairs. 5 February 2010. 14 May 2010. https://web.archive.org/web/20100514220031/http://www.consumeraffairs.govt.nz/mediacentre/wordofadvice/2008/20080519.html.
3. News: Pilcher, Pat. 21 October 2008. Spam vs junk mail - which is the lesser evil?. The New Zealand Herald. 30 October 2011.
4. Web site: 1 October 2007. Telemarketing - What can you do?. dead. Consumer NZ. 5 February 2010. https://web.archive.org/web/20100502221146/http://www.consumer.org.nz/reports/telemarketing/what-can-you-do. 2 May 2010.
5. Web site: Robinsonlist . Robinsonlist.be . 2013-10-30.
6. Web site: Consumers’ Choice program . 2023-10-24.
7. Web site: How to reduce the amount of advertising mail you receive . 2023-10-24.
8. Web site: ASML - Data & Marketing Association of Finland . 2022-09-27 . www.asml.fi.
9. Web site: Registro Pubblico delle Opposizioni . 2017-04-03 . Italian . Public Registry of Oppositions.
10. Web site: Servicios de Listas Robinson . Listarobinson.es . 2012-07-31.
11. Web site: Mailing Preference Service . mpsonline.org.uk . 2022-03-24 .