Robert L. Shook Explained

Robert L. Shook
Birth Date:1938 4, mf=yes
Birth Place:Pittsburgh, Pennsylvania, U.S.
Occupation:Author
Years Active:1974–present

Robert L. Shook (born April 7, 1938) is an American author who specializes in business books.[1] [2]

Career

Shook's early books were mainly about selling and entrepreneurship. He has written several books profiling successful Americans. These books include: The Entrepreneurs, The Real Estate People, The chief executive officers, and Why Didn't I think of That, with chapters on products such as the Pet Rock, the Slinky, the Mood ring, the Hula hoop and the Frisbee.

He collaborated with Francis "Buck" Rodgers,[3] the senior vice president of worldwide marketing at IBM to write The IBM Way. He has been the chief proselytizer of the IBM religion...preaching the beliefs to the legions of IBM employees and thousands of outsiders.[4] The book argues that "the closer one gets to IBM, the more it becomes apparent that the majority of employees, whatever their personal ties, are, as professionals, unusually upright and uniformly dedicated to the notion that the customer pays their salaries.".[5]

In Honda: An American Success Story, Shook recounts Honda's history, and then looks at the reasons for its success. "The Honda Way comprises many different beliefs, none of which is unique," he writes. "Rather it is the application of those beliefs that is uniquely Honda."[6]

Longaberger: An American Success Story, the autobiography of basket entrepreneur Dave Longaberger with which Shook was involved, was a number one best seller on The New York Times best seller list in 2001.

Shook has interviewed many of the most successful people in the U.S. Miracle Medicines required him to interview scientists and researchers in the pharmaceutical industry. He says, "The scientists are the most dedicated people I have ever met in my life. They’re in their labs working 60, 70, 80 hours a week to benefit mankind. A vast majority of them will never make a discovery that gets into the marketplace."[7]

Books

Notes and References

  1. http://people.equilar.com/bio/robert-shook-retail-ventures/salary/52975#.VckoSBNViko Robert L. Shook – Executive Bio, Compensation History, and Conta
  2. https://www.amazon.com/Robert-L-Shook/e/B004LQ935C Amazon Author Page, Robert L Shook
  3. Web site: Francis G. "Buck" Rodgers . 2023-12-29 . AHS Alumni Foundation . en.
  4. "What Keeps IBM ‘So Big, So Square, So True," Marilyn A. Harris, Business Week, January 20, 1986, page 12
  5. "A True-Blue View of IBM," Dennis Kneale, The Wall Street Journal, February 5, 1986
  6. "Books" "Honda: An American Success Story," Tom Incantalupo, Barron’s, February 6, 1989, page 30
  7. "Pharma Researchers Deserve Credit: Author," Peter Benesh, Investor’s Business Daily, February 20, 2007, page A 9

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