| Robert Ferber | |
| Birth Date: | February 1922 |
| Death Date: | September 8, 1981 (aged 59) |
| Death Place: | Urbana, Illinois |
| Nationality: | American |
| Discipline: | Marketing |
| Professor of Marketing | |
| Workplaces: | University of Illinois |
| Education: | City College of New York University of Chicago Columbia University |
Robert Ferber was an American marketing theorist, statistician, economist, and psychologist.[1]
Ferber was a Professor of Business at the University of Illinois, the founding editor-in-chief of Journal of Marketing Research, and the second editor of Journal of Consumer Research. He is a former president of the American Marketing Association.[2] [3] The Ferber Award given to the best dissertation-based article published in the Journal of Consumer Research is named after him.[4] He founded the Survey Research Laboratory (SRL) at University of Illinois.[5] He was married to Marianne Ferber.