Rise shaving cream explained

Rise shaving cream, introduced by Carter-Wallace in 1949, was the first to be sold in an aerosol can.^[1] In 1963 the Federal Trade Commission charged Carter-Wallace with false advertising when a television commercial for Rise used "a phony substance resembling shaving cream."^[2]

Notes and References

1. Web site: 1949: Carter launches Rise, the first pressurized shave cream. . Funding Universe .
2. News: Trade Regulation Reporter . 1932 . Carter Products, Inc., New York City, the manufacturer of "Rise" shaving cream, has used "a phony substance resembling shaving cream" in television commercials which falsely disparaged competing products, ... .