Rimmel Explained

Ella Marie Cohen Beauty Co. (Rimmel London)
Type:Subsidiary
Industry:Cosmetics
Foundation:1834
Founder:Eugène Rimmel
Location City:London
Location Country:England
Area Served:Worldwide
Key People:Bernd Beetz (CEO)
Products:cosmetics
Parent:Coty
Homepage:rimmellondon.com

Rimmel (commonly known as Rimmel London) is a British multinational cosmetics brand, now owned by parent company Coty. The House of Rimmel was founded by French-born British cosmetics entrepreneur Eugène Rimmel in 1834, in Bond Street, London. [1]

With creative success with these products, Rimmel London began creating products such as pomades and mouth rinses. Today, the brand is one of the world's most popular make-up producers.

Marketing and spokesmodels

Rimmel's company motto is "Get the London Look". The faces of Rimmel were Kate Moss,[2] Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki,[3] and ITV's Holly Willoughby.

In October 2009, it was announced that Jerry Hall, Georgia May Jagger, and Canadian supermodel, Coco Rocha, were set to join to the line up of spokeswomen.[4] Within days of Rocha's first campaign release, Rimmel announced that they had signed Zooey Deschanel, Solange Knowles, and Alejandra Ramos Munoz would help the brand launch into the global marketplace.[5] In 2013, Rimmel announced their collaboration with British singer, Rita Ora, for makeup collections.[6] In 2016, Rimmel named British model Cara Delevingne as one of the faces of their brand.[7]

Ads featuring Moss and Jagger were banned from British magazines and television after the Advertising Standards Authority found them to be misleading as the ads used false lashes.[8] In 2021, Rimmel announced Adwoa Aboah as the global activist for the brand. She would be the face of major beauty campaigns for the year.[9] In 2022, Tom Daley became the first male ambassador of the brand.[10]

International

Rimmel products are available in pharmacies and supermarkets in Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Lebanon, Malta, Mexico, Netherlands, Norway, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, South Africa, South Korea, Spain, Turkey, Lebanon, the United Arab Emirates, the United Kingdom, Ukraine, Greece, and the United States.[11]

Notes and References

  1. Web site: A brief history of Rimmel | Beauty | the Guardian .
  2. Web site: Kate Moss and Rimmel: an exclusive collection for 15 years of collab. 2021-06-29. LadyFirst. en.
  3. Web site: 浜崎あゆみ、英国ナンバーワンメークブランドの顔に | 日テレNews24 . 2009-07-27 . https://web.archive.org/web/20090731023026/http://news24.jp/entertainment/news/167095.html . 2009-07-31 . dead .
  4. Web site: Rimmel London add Georgia May Jagger and Coco Rocha to their roster while Rocha cooks at home. Sassybella.com. 19 October 2009 . 9 August 2018.
  5. Web site: Zooey Deschanel and Solange Knowles Tapped by Rimmel. Brid. Costello. 5 March 2010. Wwd.com. 9 August 2018.
  6. Web site: Rita Ora Confirms Rimmel London Collection. https://web.archive.org/web/20150602031610/http://style.mtv.com/tag/red-lipstick/. dead. June 2, 2015. MTV. 19 September 2013. 15 December 2015.
  7. Web site: CARA DELEVINGNE IS NOW THE FACE OF RIMMEL. Elle South Africa. April 13, 2016. April 13, 2016.
  8. Web site: Adjudications - Advertising Standards Authority . 2011-03-28 . https://web.archive.org/web/20120308152513/http://www.asa.org.uk/ASA-action/Adjudications.aspx?SearchTerms=rimmel#results . 2012-03-08 . dead .
  9. Web site: Rimmel London Taps Adwoa Aboah as a Global Activist for the Brand. . Beauty Packaging . January 5, 2023.
  10. Web site: Tom Daley : "Quand j’étais jeune, il était impensable de montrer un homme se maquiller" . 16 April 2024 . L'Officiel.
  11. Web site: Promotions : Rimmel London . 2010-11-08 . https://web.archive.org/web/20101028012826/http://www.rimmellondon.com/US/promotions.aspx?id=487 . 2010-10-28 . dead .