Riich Explained

Riich
Type:Automotive
Currentowner:Chery Automobile
Origin:China
Introduced:March 2009
Discontinued:April 2013
Markets:China
Module:
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Location City:Wuhu, Anhui
Industry:Automobile

Riich was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans (the G5 and slightly bigger G6) and supermini Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009.[1] The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued.[2] Sales of Riich vehicles ended in April 2013.

Previously Chery used the "Riich" name for a model of van (the Chery Riich) prior to the creation of the Riich sub-brand.

Products

The first Riich product to enter production was the G6, a medium-to-high end sedan solely developed by Chery and offered with a 3.0-litre V6 engine or a 2.0-litre turbocharged engine.[1] [3]

The Riich X1 mini SUV was launched in November 2009,[4] [5] and the G5 mid-size sedan in December 2009.[6] Products launched by Riich before the discontinuation of the brand are listed below:

Notes and References

  1. News: Chery launches luxury car brands. 25 August 2012. Alibaba. 22 March 2009.
  2. Web site: Chery Finally Decides to Ax Rely and Riich Brands . China Auto Web . 2012-09-06 . 2013-09-15 .
  3. News: China's Chery to stay away from overseas buys-Sohu. 26 August 2012. Reuters. 15 December 2009.
  4. News: Riich X1 enters market. 26 August 2012. Alibaba. 16 November 2009.
  5. News: Chinas Premium-SUV. 26 August 2012. Auto Bild. 17 November 2009.
  6. Web site: Chery Auto launches luxury sedan Riich G5. Gasgoo. 26 December 2012. 24 December 2009.