Richard Laermer Explained

Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,^[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.

Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,^[2] marketing effectiveness, marketing strategy, consumerism,^[3] political strategy,^[4] advertising and "no comment."

Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.^[5]

On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.^[6]

Bibliography

• 2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
• Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009)
• Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
• Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
• Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
• Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
• Gay and Lesbian Guide to New York City (1994; Plume)
• Bargain Hunting in Greater New York (1990; Prima Lifestyles)

Notes and References

1. Web site: RLM Public Relations . Rlmpr.com . October 5, 2010 . January 21, 2012.
2. News: Barnett . Chris . January 22, 2001 . Analysis: Profile-PR Man Presses Everyone's Buttons . February 2, 2024 . PR Week.
3. News: Wood . Daniel B. . November 22, 2011 . Fewer plan to shop on Black Friday 2011, survey finds. What do they know? . February 2, 2024 . Christian Science Monitor.
4. News: Fung . Katherine . December 14, 2023 . Hunter Biden Investigation May Backfire on Republicans . February 3, 2024 . Newsweek.
5. News: Harris . Paul . January 30, 2005 . The guide to the guides . February 3, 2024 . The Guardian.
6. Web site: "PR News" Hall of Fame . January 21, 2012.