Crest Animation Productions Explained

Crest Animation Productions
Former Names:Rich Entertainment
(1986–1993)
Rich Animation Studios
(1993–2000)
RichCrest Animation Studios
(2000–2007)
Founder:Richard Rich
Location City:Burbank, California
Location Country:United States
Fate:Closed
Key People:Terry L. Noss
Owner:Nest Family Entertainment (1993–2000)
Crest Animation Studios (2000–13)

Crest Animation Productions (formerly RichCrest Animation Studios, Rich Animation Studios and originally Rich Entertainment) was an Indian-American animation studio located in Burbank, California, United States. The studio's most well known work include Alpha and Omega and The Swan Princess.

History

The studio was founded by film director Richard Rich in 1986, who previously worked at Walt Disney Productions. He initially had 26 employees, most of them coming from Disney such as former marketing chief Matt Mazer.[1] Around that time, Rich was contacted by Jared F. Brown to produce half-hour animated videos based on audio cassettes of the Book of Mormon for his Living Scriptures firm.[2] They subsequently expanded to educational animated Christian and historical videos for children through a sister company Family Entertainment Network.

In 1993, Rich Animation Studios was fully acquired by Nest Entertainment,[3] a holding company that also combined Family Entertainment Network and Cassette Duplicators Inc., a cassette-duplicator in West Valley City.[2] On the heels of the videos' success, the two studios produced The Swan Princess in 1994, based on the classic ballet Swan Lake. Despite being a box-office disappointment, it sold well on video and spawned two sequels, and .

In 1999, the two studios teamed up with Morgan Creek Productions and Rankin/Bass Productions to produce an animated adaptation of Rodgers and Hammerstein's The King and I for Warner Bros. However, the film bombed at the box office and received very negative reviews, which forced Nest Family Entertainment to sell off the studio to Crest Animation Studios on New Year's Day 2000. The studio was renamed to RichCrest Animation Studios, and they continued to produce Bible videos for Nest until 2005.

In February 2007, RichCrest was renamed to Crest Animation Productions and announced that it was "expanding its business to become a full-service animation studio specializing in the development and production of CGI-animated properties for theatrical, television, home entertainment and interactive distribution".[4]

The studio was finally shut down in 2013, after failing to make a profit.[5] Many of its productions contracts were handed over to other studios for completion. Norm of the North, a film that was in production at Crest before closing, along with future Alpha and Omega sequels were handed over to Splash Entertainment while future Swan Princess installments were handled by Streetlight Animation, which Rich also formed.

Filmography

Theatrical Features

Rich era

TitleRelease DateNotes
The Swan Princess Co-production with Nest Family Entertainment
The King and I Co-production with Morgan Creek Productions, Rankin/Bass Productions and Nest Family Entertainment

RichCrest era

TitleRelease DateNotes
The Trumpet of the Swan Co-production with TriStar Pictures and Nest Family Entertainment

Crest era

Direct-to-Video

Rich era

TitleRelease DateNotes
Animated Stories from the Book of Mormon 1987-1992 Co-production with Living Scriptures
Animated Stories from the New Testament 1987-2004 Co-production with Nest Family Entertainment
Animated Hero Classics 1991–1997, 2004 Co-production with Living History Productions, Nest Family Entertainment and Warner-Nest Animation
Animated Stories from the Bible 1992–1995
The Scarecrow

RichCrest era

TitleRelease DateNotes
K10C: Kids' Ten Commandments 2003 Co-production with TLC Entertainment and SMEC Media
Arthur's Missing Pal (CGI) Co-production with WGBH-TV, Mainframe Entertainment and Marc Brown Studios

Crest eraNote: All films CGI.

TitleRelease DateNotes
The Little Engine That Could Co-production with Universal Animation Studios
Co-production with Nest Family Entertainment
Alpha and Omega 2: A Howl-iday Adventure
Co-production with Nest Family Entertainment
Alpha and Omega 3: The Great Wolf Games
Alpha and Omega 4: The Legend of the Saw Tooth Cave [6]
Alpha and Omega: Family Vacation [7]

Films originally slated for production at Crest

TitleRelease DateNotes
Norm of the North Co-produced by Splash Entertainment and Assemblage Entrainment
Alpha and Omega: Dino Digs
The Swan Princess: Princess Tomorrow, Pirate Today Co-production with Nest Family Entertainment
Alpha and Omega: The Big Fureeze
The Swan Princess: Royally Undercover Co-production with Nest Family Entertainment
Alpha and Omega: Journey to Bear Kingdom
The Swan Princess: A Royal Myztery Co-production with Nest Family Entertainment
The Swan Princess: Kingdom of Music
The Swan Princess: A Royal Wedding
The Swan Princess: A Fairytale is Born
The Swan Princess: Far Longer than Forever

Notes and References

  1. News: Citron. Rich. Rich Hopes to Strike It in Animation. Los Angeles Times. December 21, 1993. February 6, 2018.
  2. News: Porter. Donald. Richard Rich. Standard-Examiner. Blogger. November 19, 1994. February 6, 2018.
  3. News: Haring . Bruce . Nest not empty with new units . 11 April 2022 . . May 11, 1993.
  4. Web site: RichCrest Animation Now Crest Animation Prods. with Fogelson at Helm . Sarah . Baisley . . February 13, 2007 . April 15, 2013 . https://web.archive.org/web/20140904214927/http://www.awn.com/news/business/richcrest-animation-now-crest-animation-prods-fogelson-helm . September 4, 2014 . live .
  5. Web site: WEEKEND DEATH FOR INDIA'S LARGEST ANIMATION FIRM . Yogesh . Sadhwani .
  6. Web site: Alpha and Omega: The Legend of the Saw Tooth Cave . Lionsgate Publicity . August 26, 2014.
  7. Web site: PGS Secures rights to Alpha and Omega TV movie. Rapid TV News. Pascale Paoli-Lebailly . January 22, 2014.